Milena Micevski
Milena Micevski
Assistant Professor of International Marketing, University of Vienna
Verified email at - Homepage
Cited by
Cited by
Firm innovativeness and export performance: Environmental, networking, and structural contingencies
N Boso, VM Story, JW Cadogan, M Micevski, S Kadić-Maglajlić
Journal of International Marketing 21 (4), 62-87, 2013
Do marketers use visual representations of destinations that tourists value? Comparing visitors’ image of a destination with marketer-controlled images online
N Michaelidou, NT Siamagka, C Moraes, M Micevski
Journal of Travel Research 52 (6), 789-804, 2013
An evaluation of nonprofit brand image: Towards a better conceptualization and measurement
N Michaelidou, M Micevski, JW Cadogan
Journal of Business Research 68 (8), 1657-1666, 2015
Does improvisation help or hinder planning in determining export success? Decision theory applied to exporting
E Nemkova, AL Souchon, P Hughes, M Micevski
Journal of International Marketing 23 (3), 41-65, 2015
Drivers and outcomes of branded mobile app usage intention
L Stocchi, N Michaelidou, M Micevski
Journal of Product & Brand Management, 2019
How internal marketing drive customer satisfaction in matured and maturing European markets?
S Kadic-Maglajlic, N Boso, M Micevski
Journal of Business Research 86, 291-299, 2018
Customer and selling orientations of retail salespeople and the sales manager's ability-to-perceive-emotions: A multi-level approach
S Kadic-Maglajlic, M Micevski, M Arslanagic-Kalajdzic, N Lee
Journal of Business Research 80, 53-62, 2017
Enhancing the sales benefits of radical product innovativeness in internationalizing small and medium-sized enterprises
N Boso, VM Story, JW Cadogan, J Annan, S Kadić-Maglajlić, M Micevski
Journal of Business Research 69 (11), 5040-5045, 2016
Being engaged is a good thing: Understanding sustainable consumption behavior among young adults
S Kadic-Maglajlic, M Arslanagic-Kalajdzic, M Micevski, J Dlacic, V Zabkar
Journal of Business Research 104, 644-654, 2019
Exploring the effectiveness of foreign brand communication: Consumer culture ad imagery and brand schema incongruity
G Halkias, M Micevski, A Diamantopoulos, C Milchram
Journal of Business Research 80, 210-217, 2017
Controversial advert perceptions in SNS advertising: The role of ethical judgement and religious commitment
S Kadić-Maglajlić, M Arslanagić-Kalajdžić, M Micevski, N Michaelidou, ...
Journal of business ethics 141 (2), 249-265, 2017
The rules of engagement: how to motivate consumers to engage with branded mobile apps
L Stocchi, N Michaelidou, N Pourazad, M Micevski
Journal of Marketing Management 34 (13-14), 1196-1226, 2018
Three levels of ethical influences on selling behavior and performance: Synergies and tensions
S Kadic-Maglajlic, M Micevski, N Lee, N Boso, I Vida
Journal of Business Ethics 156 (2), 377-397, 2019
Consumers’ intention to donate to two children’s charity brands: a comparison of Barnardo’s and BBC Children in Need
N Michaelidou, M Micevski, NT Siamagka
Journal of Product & Brand Management, 2015
Consumers' ethical perceptions of social media analytics practices: Risks, benefits and potential outcomes
N Michaelidou, M Micevski
Journal of Business Research 104, 576-586, 2019
Multiple consumer identities and the crossover effect of the EU identity in predicting domestic and foreign product preferences
M Micevski, G Halkias, M Herz
Journal of Business Research 104, 622-631, 2019
From country stereotypes to country emotions to intentions to visit a country: Implications for a country as a destination brand
M Micevski, A Diamantopoulos, J Erdbrügger
Journal of Product & Brand Management, 2020
Sales intra-functional flexibility: Its relationship to performance and moderating effects on role stressors
M Micevski, B Dewsnap, JW Cadogan, S Kadic-Maglajlic, N Boso
Journal of Business Research 104, 552-562, 2019
Attributions of service quality: immigrant customers’ perspective
C Sichtmann, M Micevski
Journal of Services Marketing, 2018
Is it better to be both nice and nasty? Investigating the co-occurrence of sales manager aggressiveness and caring
M Micevski, S Kadic-Maglajlic, S Banerjee, J Cadogan, N Lee
Journal of Business Research 80, 266-276, 2017
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