| The price knowledge and search of supermarket shoppers PR Dickson, AG Sawyer Journal of marketing 54 (3), 42-53, 1990 | 1808 | 1990 |
| How believing in ourselves increases risk taking: Perceived self‐efficacy and opportunity recognition N Krueger Jr, PR Dickson Decision sciences 25 (3), 385-400, 1994 | 1555 | 1994 |
| Toward a general theory of competitive rationality PR Dickson Journal of marketing 56 (1), 69-83, 1992 | 1298 | 1992 |
| Market segmentation, product differentiation, and marketing strategy PR Dickson, JL Ginter Journal of marketing 51 (2), 1-10, 1987 | 1270 | 1987 |
| Getting return on quality: revenue expansion, cost reduction, or both? RT Rust, C Moorman, PR Dickson Journal of marketing 66 (4), 7-24, 2002 | 1014 | 2002 |
| Buyer uncertainty and information search JE Urbany, PR Dickson, WL Wilkie Journal of consumer research 16 (2), 208-215, 1989 | 849 | 1989 |
| Picture-based persuasion processes and the moderating role of involvement PW Miniard, S Bhatla, KR Lord, PR Dickson, HR Unnava Journal of consumer research 18 (1), 92-107, 1991 | 693 | 1991 |
| Marketing: as melhores práticas MR Czinkota, PR DICKSON, P DUNNE, A GRIFFIN Porto Alegre: Bookman, 2001 | 686 | 2001 |
| Price search in the retail grocery market JE Urbany, PR Dickson, R Kalapurakal Journal of Marketing 60 (2), 91-104, 1996 | 646 | 1996 |
| The static and dynamic mechanics of competition: a comment on Hunt and Morgan's comparative advantage theory PR Dickson Journal of marketing 60 (4), 102-106, 1996 | 621 | 1996 |
| Person-situation: Segmentation's missing link PR Dickson Journal of marketing 46 (4), 56-64, 1982 | 464 | 1982 |
| Marketing management PR Dickson (No Title), 1994 | 411 | 1994 |
| Missing the boat and sinking the boat: A conceptual model of entrepreneurial risk PR Dickson, JJ Giglierano Journal of marketing 50 (3), 58-70, 1986 | 362 | 1986 |
| The paradox of a marketing planning capability RJ Slotegraaf, PR Dickson Journal of the Academy of Marketing Science 32 (4), 371-385, 2004 | 338 | 2004 |
| Psychological perspectives on consumer response to sales promotion AG Sawyer Research on sales promotion: Collective papers/Marketing Science Institute, 1984 | 325 | 1984 |
| All's not fair in pricing: an initial look at the dual entitlement principle JE Urbany, TJ Madden, PR Dickson Marketing Letters 1, 17-25, 1989 | 230 | 1989 |
| Consumer normal price estimation: market versus personal standards JE Urbany, PR Dickson Journal of Consumer Research 18 (1), 45-51, 1991 | 227 | 1991 |
| The fundamentals of standardizing global marketing strategy NK Viswanathan, PR Dickson International marketing review 24 (1), 46-63, 2007 | 220 | 2007 |
| Perceived self-efficacy and perceptions of opportunity and threat NF Krueger Jr, PR Dickson Psychological reports 72 (3_suppl), 1235-1240, 1993 | 208 | 1993 |
| Shopping for appliances: Consumers' strategies and patterns of information search WL Wilkie, PR Dickson (No Title), 1985 | 208 | 1985 |
