Dan Petrovici
Dan Petrovici
Senior Lecturer in Marketing
Verified email at kent.ac.uk - Homepage
Title
Cited by
Cited by
Year
Factors influencing consumer dietary health preventative behaviours
DA Petrovici, C Ritson
BMC Public Health 6 (1), 1-12, 2006
1762006
Determinants and antecedents of general attitudes towards advertising: A study of two EU accession countries
D Petrovici, M Marinov
European Journal of Marketing, 2007
1512007
Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands
HR Kaufmann, DA Petrovici, C Gonçalves Filho, A Ayres
Journal of Business Research 69 (12), 5735-5747, 2016
922016
Using the h-index to measure the quality of journals in the field of business and management
J Mingers, F Macri, D Petrovici
Information Processing & Management 48 (2), 234-241, 2012
822012
Nutritional knowledge, nutritional labels, and health claims on food: A study of supermarket shoppers in the South East of England
D Petrovici, A Fearne, RM Nayga, D Drolias
British Food Journal, 2012
712012
Personal uses and perceived social and economic effects of advertising in Bulgaria and Romania
D Petrovici, S Marinova, M Marinov, N Lee
International Marketing Review, 2007
642007
An empirical examination of public attitudes towards advertising in a transitional economy
D Petrovici, S Paliwoda
International Journal of Advertising 26 (2), 247-276, 2007
552007
An evaluation of the importance of subsistence food production for assessments of poverty and policy targeting: Evidence from Romania
DA Petrovici, M Gorton
Food Policy 30 (2), 205-223, 2005
552005
Subsistence farming, incomes, and agricultural livelihoods in the new member states of the European Union
S Davidova, L Fredriksson, M Gorton, P Mishev, D Petrovici
Environment and Planning C: Government and Policy 30 (2), 209-227, 2012
542012
Antecedents of product placement effectiveness across cultures
FFY Chan, D Petrovici, B Lowe
International Marketing Review, 2016
502016
Towards a framework for understanding fairtrade purchase intention in the mainstream environment of supermarkets
FA Yamoah, R Duffy, D Petrovici, A Fearne
Journal of business ethics 136 (1), 181-197, 2016
482016
The theory of reasoned action and food choice: Insights from a transitional economy
DA Petrovici, C Ritson, M Ness
Journal of International Food & Agribusiness Marketing 16 (1), 59-87, 2004
392004
Processing of product placements and brand persuasiveness
FFY Chan, B Lowe, D Petrovici
Marketing Intelligence & Planning, 2016
352016
Young adults' perceptions of product placement in films: An exploratory comparison between the United Kingdom and Hong Kong
FFY Chan, B Lowe, D Petrovici
Journal of Marketing Communications 23 (3), 311-328, 2017
342017
Food consumption patterns in Romania
DA Petrovici, C Ritson
British Food Journal, 2000
342000
The influence of parents versus peers on Generation Y Internet ethical attitudes
V Mitchell, D Petrovici, BB Schlegelmilch, I Szőcs
Electronic Commerce Research and Applications 14 (2), 95-103, 2015
312015
The economics of food choice: Is price important?
C Ritson, D Petrovici
Food, people and society, 339-363, 2001
282001
Exploring disparities and similarities in European food consumption patterns
DA Petrovici, C Ritson, M Ness
Cahiers d'Economie et de Sociologie Rurales 75, 23-49, 2005
252005
Structural change in Europe's rural regions: Farm livelihoods between subsistence orientation, modernisation and non-farm diversification
T Wolek, C Salasan, J Fritzsch, S Davidova, L Fredriksson, M Gorton, ...
232009
An empirical comparison of consumer innovation adoption models: implications for subsistence marketplaces
R Hasan, B Lowe, D Petrovici
Journal of Public Policy & Marketing 38 (1), 61-80, 2019
202019
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