Brand Extension Evaluation in Esports: A Case Study of the NBA and NBA2K League GM McGehee, BA Cianfrone, J Sears Journal of Applied Sport Management 15 (2), 2, 2023 | 1 | 2023 |
New Day, New Game: Examining Consumer Needs in Daily Fantasy Sports J Sears, P Kang, YJ Ko, JS Lee Sport Marketing Quarterly 31 (4), 255-264, 2022 | 1 | 2022 |
" From Sweats to Suits": Administrators' Recommendations For Student-Athlete Career Development Services. J Sears, N Bunch, T Williams, B Cianfrone Journal of Intercollegiate Sport 17 (2), 2024 | | 2024 |
Creating a Collaborative Teaching Culture: The Case Study of the Value of a Professional Learning Community BA Cianfrone, L Beasley, J Sears, N Bunch, K Gyamfi, T Kellison Sports Innovation Journal 4 (SI), 18-33, 2023 | | 2023 |
Brand communication and the mass vaccination center: stadium, team and community perspectives J Sears, BA Cianfrone, T Kellison International Journal of Sports Marketing and Sponsorship 24 (2), 241-258, 2023 | | 2023 |
To the Editor—E-gaming should not equal E-fear SF Sears, JE Sears, R Nekkanti Heart rhythm 20 (3), 478, 2023 | | 2023 |