| Virtual reality marketing and customer advocacy: Transforming experiences from story-telling to story-doing A de Regt, K Plangger, SJ Barnes Journal of Business Research 136, 513-522, 2021 | 96 | 2021 |
| The virtual reality value chain A De Regt, SJ Barnes, K Plangger Business Horizons 63 (6), 737-748, 2020 | 54 | 2020 |
| A false image of health: how fake news and pseudo-facts spread in the health and beauty industry A De Regt, M Montecchi, S Lord Ferguson Journal of Product & Brand Management 29 (2), 168-179, 2020 | 53 | 2020 |
| V-commerce in retail: nature and potential impact A De Regt, SJ Barnes Augmented reality and virtual reality: The power of AR and VR for business …, 2019 | 37 | 2019 |
| Toward quantifying metrics for rail-system resilience: identification and analysis of performance weak resilience signals A De Regt, AW Siegel, JM Schraagen Cognition, Technology & Work 18 (2), 319-331, 2016 | 14 | 2016 |
| Subliminal advertising in shooter games: recognition effects of textual and pictorial brand logos KCM Nuijten, AD Regt, L Calvi, AL Peeters International Journal of Arts and Technology 6 (1), 5-21, 2013 | 13 | 2013 |
| " To Chat-GPT or not to Chat-GPT": Navigating the paradoxes of generative AI in the advertising industry E Osadchaya, B Marder, JA Yule, A Yau, L Lavertu, N Stylos, S Oliver, ... Business Horizons, 2024 | 5 | 2024 |
| How relying on online reviews impacts private label brand preferences: from ANZMAC 2019 A de Regt, K Plangger, A Mills, CL Campbell Journal of Strategic Marketing, 1-13, 2020 | 4 | 2020 |
| Young people under ‘Finfluencer’: The rise of financial influencers on Instagram: An abstract A de Regt, Z Cheng, R Fawaz Academy of Marketing Science Annual Conference, 271-272, 2022 | 3 | 2022 |
| Rethinking how humans and machines make sense together A De Regt, E Gagnon Proc. 26th Amer. Conf. Inf. Syst, 2020 | 2 | 2020 |
| Multi-user virtual reality technology as means to engage global consumers: An abstract A de Regt, SJ Barnes Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | 2 | 2019 |
| The Impact of Voice Assistants on Effort Saving, Decision Delegation and Satisfaction: An Abstract G Panton, ZM Cheng, A de Regt, M Montecchi, K Plangger Academy of Marketing Science Annual Conference, 267-268, 2022 | 1 | 2022 |
| How Humans and Machines Make Sense Together: Characteristics and Outcomes of a Case Survey Approach E Gagnon, A De Regt Academy of Management Proceedings 2022 (1), 11313, 2022 | 1 | 2022 |
| “Does It Go Without Saying?” Implication of Electronic Word of Mouth in Luxury Branding: An Abstract H Mander, Z Cheng, A De Regt, R Fawaz, M Montecchi Academy of Marketing Science Annual Conference, 257-258, 2020 | 1 | 2020 |
| Assessing the perceived environmental friendliness of different packaging materials: an abstract J Hao, Z Cheng, A de Regt Academy of Marketing Science Annual Conference, 67-68, 2020 | 1 | 2020 |
| The Rise of Virtual Commerce: An Abstract A de Regt, SJ Barnes, K Plangger Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020 | 1 | 2020 |
| Exploring the Construction of Crib Sheets: An Abstract J Bredican, J Heaford, A de Regt, K Plangger Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020 | 1 | 2020 |
| Principles of responsible digital implementation: Developing operational business resilience to reduce resistance to digital innovations ZM Cheng, F Bonetti, A de Regt, JL Ribeiro, K Plangger Organizational Dynamics, 101043, 2024 | | 2024 |
| What drives advertisers toward or away from immersive virtual spaces?: The metaverse conundrum: Affordances and “Disaffordances” through the eyes of advertisers B Marder, A Yau, J Yule, E Osadchaya, R Angell, W Zhang, S Oliver, ... Journal of Advertising Research, 2024 | | 2024 |
| Redefining consumer relationships through voice technologies M Montecchi, K Plannger, A De Regt, AJ Mills Handbook of Research on Customer Loyalty, 332-344, 2022 | | 2022 |
