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Co-authors
- Eli JonesProfessor of Marketing and Dean Emeritus, Mays Business School - Texas A&M UniversityVerified email at ejaglobal.com
- Wynne ChinThe University of HoustonVerified email at uh.edu
- Betsy D. Gelbprofessor of marketing & entrepreneurship, University of HoustonVerified email at uh.edu
- Dr. Andrew SchwarzLouisiana State UniversityVerified email at lsu.edu
- Steven S. PosavacE. Bronson Ingram Professor of Marketing, Vanderbilt UniversityVerified email at vanderbilt.edu
- Frank R. KardesProfessor of Marketing, University of CincinnatiVerified email at uc.edu