Ahmet Kirca
Cited by
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Market orientation: A meta-analytic review and assessment of its antecedents and impact on performance
AH Kirca, S Jayachandran, WO Bearden
Journal of marketing 69 (2), 24-41, 2005
Firm innovativeness and its performance outcomes: A meta-analytic review and theoretical integration
G Rubera, AH Kirca
Journal of Marketing 76 (3), 130-147, 2012
Firm-specific assets, multinationality, and financial performance: A meta-analytic review and theoretical integration
AH Kirca, GTM Hult, K Roth, ST Cavusgil, MZ Perryy, MB Akdeniz, ...
Academy of management journal 54 (1), 47-72, 2011
A multilevel examination of the drivers of firm multinationality: A meta-analysis
AH Kirca, GTM Hult, S Deligonul, MZ Perryy, ST Cavusgil
Journal of Management 38 (2), 502-530, 2012
The role of context in the multinationality‐performance relationship: A meta‐analytic review
AH Kirca, K Roth, GTM Hult, ST Cavusgil
Global Strategy Journal 2 (2), 108-121, 2012
The effects of national culture on market orientation: Conceptual framework and research propositions
AH Kirca, ST Cavusgil, GTM Hult
International Business Review 18 (2), 111-118, 2009
You gotta serve somebody: the effects of firm innovation on customer satisfaction and firm value
G Rubera, AH Kirca
Journal of the Academy of Marketing Science 45 (5), 741-761, 2017
The effects of market orientation on subsidiary performance: Empirical evidence from MNCs in Turkey
AH Kirca
Journal of World Business 46 (4), 447-454, 2011
The use of meta-analysis in international business research: Its current status and suggestions for better practice
AH Kirca, A Yaprak
International Business Review 19 (3), 306-314, 2010
Intra‐organizational factors and market orientation: effects of national culture
AH Kirca, GTM Hult
International Marketing Review, 2009
Implementation of market orientation in the subsidiaries of global companies: The role of institutional factors
AH Kirca, WO Bearden, K Roth
Journal of the Academy of Marketing Science 39 (5), 683-699, 2011
An empirical analysis and extension of internalization theory in emerging markets: The role of firm-specific assets and asset dispersion in the multinationality-performance …
AH Kirca, WD Fernandez, SK Kundu
Journal of World Business 51 (4), 628-640, 2016
The impact of mode of operation on sales performance in international services
AH Kirca
Journal of Services Marketing, 2005
Research synthesis connecting trends in architecture, engineering, and construction project partnering
AE Sparkling, S Mollaoglu, A Kirca
Journal of Management in Engineering 33 (1), 04016033, 2017
Business‐to‐business marketing and globalization: two of a kind
P Matthyssens, AH Kirca, S Pace
International Marketing Review, 2008
Forms of market orientation and firm performance: A complementary approach
AH Kirca, WO Bearden, GTM Hult
AMS review 1 (3-4), 145-153, 2011
The interactive effects of product and brand portfolio strategies on brand performance: Longitudinal evidence from the US automotive industry
AH Kirca, P Randhawa, MB Talay, MB Akdeniz
International Journal of Research in Marketing 37 (2), 421-439, 2020
When do the stock market returns to new product preannouncements predict product performance? Empirical evidence from the US automotive industry
MB Talay, MB Akdeniz, AH Kirca
Journal of the Academy of Marketing Science 45 (4), 513-533, 2017
The effects of retail banner standardization on the performance of global retailers
P Nath, AH Kirca, S Kim, TL Andras
Journal of Retailing 95 (3), 30-46, 2019
P Matthyssens, AH Kirca, S Pace
Jean, R.-J., Sinkovics, RR, & Kim, D, 563-583, 2008
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