Anja Lambrecht
Anja Lambrecht
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When does retargeting work? Information specificity in online advertising
A Lambrecht, C Tucker
Journal of Marketing research 50 (5), 561-576, 2013
Paying too much and being happy about it: Existence, causes, and consequences of tariff-choice biases
A Lambrecht, B Skiera
Journal of Marketing Research 43 (2), 212-223, 2006
Algorithmic bias? An empirical study of apparent gender-based discrimination in the display of STEM career ads
A Lambrecht, C Tucker
Management science 65 (7), 2966-2981, 2019
Does uncertainty matter? Consumer behavior under three-part tariffs
A Lambrecht, K Seim, B Skiera
Marketing Science 26 (5), 698-710, 2007
Price promotion for emotional impact
A Aydinli, M Bertini, A Lambrecht
Journal of Marketing 78 (4), 80-96, 2014
How do firms make money selling digital goods online?
A Lambrecht, A Goldfarb, A Bonatti, A Ghose, DG Goldstein, R Lewis, ...
Marketing Letters 25, 331-341, 2014
Can big data protect a firm from competition?
A Lambrecht, CE Tucker
Available at SSRN 2705530, 2015
Algorithmic bias? An empirical study into apparent gender-based discrimination in the display of STEM career ads
A Lambrecht, CE Tucker
An Empirical Study into Apparent Gender-Based Discrimination in the Display …, 2018
Fee or free: When should firms charge for online content?
A Lambrecht, K Misra
Management Science 63 (4), 1150-1165, 2017
When talk is “free”: The effect of tariff structure on usage under two-and three-part tariffs
E Ascarza, A Lambrecht, N Vilcassim
Journal of Marketing Research 49 (6), 882-899, 2012
Erlösmodelle im Internet
B Skiera, A Lambrecht
Handbuch Produktmanagement: Strategieentwicklung—Produktplanung …, 2007
Advertising to early trend propagators: Evidence from Twitter
A Lambrecht, C Tucker, C Wiertz
Marketing Science 37 (2), 177-199, 2018
Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage
A Lambrecht, K Seim, C Tucker
Marketing Science 30 (2), 355-367, 2011
Cashback is cash forward: delaying a discount to entice future spending
P Vana, A Lambrecht, M Bertini
Journal of Marketing Research 55 (6), 852-868, 2018
Price discrimination in service industries
A Lambrecht, K Seim, N Vilcassim, A Cheema, Y Chen, GS Crawford, ...
Marketing Letters 23, 423-438, 2012
Ursachen eines Flatrate-Bias—Systematisierung und Messung der Einflussfaktoren
A Lambrecht, B Skiera
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung 58, 588-617, 2006
The effect of individual online reviews on purchase likelihood
P Vana, A Lambrecht
Marketing Science 40 (4), 708-730, 2021
Paying with money or effort: pricing when customers anticipate hassle
A Lambrecht, C Tucker
Journal of Marketing Research 49 (1), 66-82, 2012
Spillover effects and freemium strategy in the mobile app market
Y Deng, A Lambrecht, Y Liu
Management Science, 2022
Tarifwahl bei Internetzugang
A Lambrecht
Existenz, Ursachen und Konsequenzen von Tarifwahl-Biases “, Wiesbaden, 2005
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