| Measuring brand image: a systematic review, practical guidance, and future research directions A Plumeyer, P Kottemann, D Böger, R Decker Review of Managerial Science 13, 227-265, 2019 | 95 | 2019 |
| Talent or popularity: What drives market value and brand image for human brands? J Hofmann, O Schnittka, M Johnen, P Kottemann Journal of Business Research 124, 748-758, 2021 | 47 | 2021 |
| A mechanism for aggregating association network data: An application to brand concept maps D Böger, P Kottemann, M Meißner, R Decker Journal of Business Research 79, 90-106, 2017 | 43 | 2017 |
| Parent brands’ influence on co-brand’s perception: a model-based approach D Böger, P Kottemann, R Decker Journal of Product & Brand Management 27 (5), 514-522, 2018 | 13 | 2018 |
| They come from near and far: The impact of spatial distance to event location on event attendance motivations C Dragin-Jensen, O Schnittka, A Feddersen, P Kottemann, Z Rezvani Scandinavian Journal of Hospitality and Tourism 18 (sup1), S87-S100, 2018 | 10 | 2018 |
| Investigating feedback effects in the field of brand extension using brand concept maps P Kottemann, A Plumeyer, R Decker Baltic Journal of Management 13 (1), 41-64, 2018 | 10 | 2018 |
| The benefits of computer-based brand concept mapping M Meissner, P Kottemann, R Decker, SW Scholz Schmalenbach Business Review 67, 430-453, 2015 | 10 | 2015 |
| Measuring brand image: A systematic review, practical guidance, and future research directions. Review of Managerial Science, 13 (2), 227–265 A Plumeyer, P Kottemann, D Böger, R Decker | 5 | 2019 |
| Measuring brand image perceptions in co-branding P Kottemann, R Decker, D Hentschel Available at SSRN 2910096, 2017 | 4 | 2017 |
| Measuring Brand Concept Maps in Computer-Aided Interviews M Meißner, P Kottemann, R Decker Proceedings of the Australian New Zealand Marketing Conference (ANZMAC) 2012, 2012 | 2 | 2012 |
| Talent or popularity?: An empirical analysis of the determinants of the brand image of human brands through the example of professional football players J Hofmann, P Kottemann, O Schnittka, M Johnen 47th Annual Conference of the European Marketing Academy: People Make Marketing, 2018 | 1 | 2018 |
| Essays on Brand Image Effects in Marketing P Kottemann | | 2017 |
| Using Cluster Analysis for the Identification of Heterogeneous Brand Images D Böger, P Kottemann, R Decker, M Meißner European Conference on Data Analysis 2015, Book of Abstracts, 2015 | | 2015 |
| An empirical investigation of brand extensions' influence on parent brand image using Brand Concept Maps P Kottemann, A Hörmeyer, R Decker Agents of change, 2014 | | 2014 |
| Brand Concept Maps in Computer-Aided Interviews–Challenges, Benefits, and Empirical Findings P Kottemann, M Meißner, R Decker | | 2013 |
Martin MeißnerProfessor of Marketing, Technical University of MunichVerified email at tum.de
