| Happiness begets money: Emotion and engagement in live streaming Y Lin, D Yao, X Chen Journal of Marketing Research 58 (3), 417-438, 2021 | 297 | 2021 |
| Spillover effects in seeded word-of-mouth marketing campaigns I Chae, AT Stephen, Y Bart, D Yao Marketing Science 36 (1), 89-104, 2017 | 178 | 2017 |
| Do larger audiences generate greater revenues under pay what you want? Evidence from a live streaming platform S Lu, D Yao, X Chen, R Grewal Marketing Science 40 (5), 964-984, 2021 | 169 | 2021 |
| Seeking the support of the silent majority: are lurking users valuable to UGC platforms? X Chen, X Li, D Yao, Z Zhou Journal of the Academy of Marketing Science 47, 986-1004, 2019 | 41 | 2019 |
| Human judgement is heavy tailed: Empirical evidence and implications for the aggregation of estimates and forecasts M Sousa Lobo, D Yao INSEAD working paper, 2010 | 17 | 2010 |
| Taxi drivers' response to cancellations and no-shows: New evidence for reference-dependent preferences HL Duong, J Chu, D Yao Management Science, 2022 | 10 | 2022 |
| A dynamic model of owner acceptance in peer-to-peer sharing markets D Yao, C Tang, J Chu Marketing Science 42 (1), 166-188, 2023 | 6 | 2023 |
| Crowding-Out in Content Monetization Under Pay What You Want: Evidence From Live Streaming D Yao, S Lu, X Chen Production and Operations Management, 10591478231224948, 2023 | 5 | 2023 |
| Modeling Simultaneous and Sequential Multi-Category Customer Behavior D Yao PQDT-Global, 2014 | 1 | 2014 |
| Store Visits, Locations, and Customer Perceptions: Market Structure Analysis with Customer Trajectories in Shopping Malls Y Hao, D Yao Locations, and Customer Perceptions: Market Structure Analysis with Customer ¡K, 2024 | | 2024 |
| The Impact of AGI Summaries on Video Content Consumption: Insights from A Randomized Field Experiment R Qin, Y Feng, D Yao the 46th ISMS Marketing Science Conference, 2024 | | 2024 |
| The Impact of AI-Generated Summaries on Video Consumption: Insights from A Randomized Field Experiment R Qin, YK Feng, D Yao Dai, 2024 | | 2024 |
