| Health-based weight stereotypes in advertising: perpetuating unhealthy responses among overweight identifiers S Connors, K Spangenberg, A Perkins, M Forehand Journal of Advertising 50 (2), 97-118, 2021 | 10 | 2021 |
| Collect them all! Increasing product category cross-selling using the incompleteness effect C Bauer, K Spangenberg, ER Spangenberg, A Herrmann Journal of the Academy of Marketing Science 50 (4), 713-741, 2022 | 4 | 2022 |
| Brand archetypes K Spangenberg University of Washington, 2021 | 4 | 2021 |
| The perfection premium MS Isaac, K Spangenberg Social Psychological and Personality Science 12 (6), 930-937, 2021 | 3 | 2021 |
| Crowdsourcing the implicit association test: Limitations and best practices S Connors, K Spangenberg, AW Perkins, M Forehand Journal of Advertising 49 (4), 495-503, 2020 | 3 | 2020 |
| Associations matter: revisiting the threat typology model K Spangenberg, J Angle Handbook of Research on Identity Theory in Marketing, 199-211, 2019 | 2 | 2019 |
| Collect them all! Increasing product category cross-selling using the incompleteness effect (Apr, 10.1007/s11747-021-00835-6, 2022) C Bauer, K Spangenberg, ER Spangenberg, A Herrmann JOURNAL OF THE ACADEMY OF MARKETING SCIENCE 50 (4), 742-742, 2022 | | 2022 |
| How Health-Based Body Image Stereotypes in Advertising Perpetuate Unhealthy Consumption Decisions Among At Risk Populations S Connors, K Spangenberg, A Perkins, M Forehand ACR North American Advances, 2016 | | 2016 |
Scott ConnorsWestern UniversityVerified email at uwo.ca
