| The importance of attribution: connecting online travel communities with online travel agents MT Bui, DJF Jeng, C Lin Cornell Hospitality Quarterly 56 (3), 285-297, 2015 | 41 | 2015 |
| Digital capability and creative capability to boost firm performance and formulate differentiated CSR-based strategy MT Bui, HL Le Heliyon 9 (3), 2023 | 16 | 2023 |
| Zircon U-Pb ages and Hf isotopic composition of the Posen granite in northwest Vietnam TH Pham, FK Chen, W Wang, TBT Nguyen, MT Bui, QL Nguyen Acta Petrologica Sinica 25, 3141-3152, 2009 | 8 | 2009 |
| Capture Coproduction Behavior in Networking Alumni Communities: Progress from Platform Belongingness, Knowledge Sharing, and Citizenship Behavior BUI MY-TRINH, J DON JYH-FU Journal of Enterprising Communities: People and Places in the Global Economy …, 2021 | 6* | 2021 |
| Information source and destination choice: mediation of perception of COVID-19 pandemic impacts and perception of destination TM Le, MT Bui Business: Theory and Practice 23 (2), 266–276-266–276, 2022 | 5 | 2022 |
| The Role of Perceived Risk and Trust Propensity in The Relationship Between Negative Perceptions of Applying Big Data Analytics and Consumers’ Responses T LE, S LIAW, MYT BUI WSEAS TRANSACTIONS on BUSINESS and ECONOMICS, 426-435, 2020 | 4 | 2020 |
| Impact of digital celebrities on their followers’ purchase intention: Roles of wishful identification, parasocial relationship, and behavioral loyalty MT Bui, TTH Tran, HM Phi, ND Nguyen, TL Pham Proceedings of the 2nd International Conference on Human-centered Artificial …, 0 | 4* | |
| The impact of internet advertising on perceptions, attitudes and purchasing intentions: Elaborating on gender, education and age differences in Vietnamese context CH Lin, MT Bui Journal of Marketing 44 (2), 62-70, 2003 | 3 | 2003 |
| How Individual Experiential Fit Drives Mobile Platform Cocreationsupportive Behaviours in a Digital Business Ecosystem MT Bui, DJF Jeng, TM Le WSEAS TRANSACTIONS on BUSINESS and ECONOMICS 18 (Volume 18, 2021, Art. #107 …, 2021 | 2 | 2021 |
| Accelerating Digital Supply Chain Management Practices, Customer Development, and Firm Performance: Organizational Culture Matters. MT Bui, DJF Jeng, HH Ta Contemporary Economics 18 (1), 2024 | | 2024 |
| How Patterns of Lifestyle via Immersive AR-Based Practices Engender Buying Behavior: The Role of Attitude towards the Brand MT Bui, H Le, TL Pham 11th International Conference on Emerging Challenges: Smart Business and …, 2024 | | 2024 |
| How Students Interact with AI-Teaching Assistant: Roles of Novelty and Innovativeness MT Bui, TP Nguyen, BT Phan 11th International Conference on Emerging Challenges: Smart Business and …, 2024 | | 2024 |
| Big Data and Big Data Analysis in Audit Firms TP Nguyen, MT Bui, BT Phan 11th International Conference on Emerging Challenges: Smart Business and …, 2024 | | 2024 |
| The internal and external effect of environmental complexity on business responses: a PLS-SEM and artificial neural network approach MT Bui, TTH Tran Journal of Hospitality and Tourism Insights, 2023 | | 2023 |
| Capturing Innovative Business Response in Times of Pandemic MT Bui, HM Phi International Journal of Innovation and Technology Management 20 (05), 2350028, 2023 | | 2023 |
| A Two-stage Detector for First-order Sea Clutter in HF Surface Wave Radar D Ha, H Le, M Bui, L Cao Proceedings of the Bulgarian Academy of Sciences 75 (6), 873-881, 2022 | | 2022 |
| Enhancing Students’ Interaction with AI Teaching Assistants: Roles of Novelty and Innovativeness MT Bui Academy of Management Proceedings 2022 (1), 15728, 2022 | | 2022 |
| Factors influence students' attitudes toward AI-based innovative solutions. AB Le, MT Bui, BD Le ICRMAT, 21-26, 2022 | | 2022 |
| Utilize Digital Platforms for Business Partners Selection to Achieve Competitive Advantage and Platform-based Satisfaction MT Bui, HL Le Proceedings - 52nd Annual Meeting of the Decision Sciences Institute …, 2021 | | 2021 |
| Investigating student adoption of AI teaching assistants from Innovation diffusion theory and the anthropomorphism perspectives MT Bui, NA Pham, DJF Jeng Proceedings - 52nd Annual Meeting of the Decision Sciences Institute …, 2021 | | 2021 |
