Assessing the emotional response in social communication: The role of neuromarketing M Zito, A Fici, M Bilucaglia, FS Ambrogetti, V Russo Frontiers in psychology 12, 625570, 2021 | 36 | 2021 |
Emotion assessment using Machine Learning and low-cost wearable devices R Laureanti, M Bilucaglia, M Zito, R Circi, A Fici, F Rivetti, R Valesi, ... 2020 42nd Annual International Conference of the IEEE Engineering in …, 2020 | 34 | 2020 |
ESB: a low-cost EEG synchronization box M Bilucaglia, R Masi, G Di Stanislao, R Laureanti, A Fici, R Circi, M Zito, ... HardwareX 8, e00125, 2020 | 18 | 2020 |
Job assessment through bioelectrical measures: A neuromanagement perspective M Zito, M Bilucaglia, A Fici, G Gabrielli, V Russo Frontiers in Psychology 12, 673012, 2021 | 12 | 2021 |
Looking through blue glasses: bioelectrical measures to assess the awakening after a calm situation* M Bilucaglia, R Laureanti, M Zito, R Circi, A Fici, F Rivetti, R Valesi, ... 2019 41st Annual International Conference of the IEEE Engineering in …, 2019 | 12 | 2019 |
Strategic communication and neuromarketing in the fisheries sector: generating ideas from the territory V Russo, LE Milani Marin, A Fici, M Bilucaglia, R Circi, F Rivetti, M Bellati, ... Frontiers in Communication 6, 659484, 2021 | 10 | 2021 |
Neurocoaching: exploring the relationship between coach and coachee by means of bioelectrical signal similarities G Gabrielli, M Bilucaglia, M Zito, R Laureanti, A Caponetto, R Circi, A Fici, ... 2020 42nd Annual International Conference of the IEEE Engineering in …, 2020 | 8 | 2020 |
Yellow (lens) better: Bioelectrical and biometrical measures to assess arousing and focusing effects R Laureanti, M Bilucaglia, M Zito, R Circi, A Fici, F Rivetti, R Valesi, ... 2021 43rd Annual International Conference of the IEEE Engineering in …, 2021 | 5 | 2021 |
Neuroselling: applying neuroscience to selling for a new business perspective. An analysis on teleshopping advertising V Russo, M Bilucaglia, C Casiraghi, S Chiarelli, M Columbano, A Fici, ... Frontiers in Psychology 14, 1238879, 2023 | 4 | 2023 |
From Coaching to Neurocoaching: A Neuroscientific Approach during a Coaching Session to Assess the Relational Dynamics between Coach and Coachee—A Pilot Study R Valesi, G Gabrielli, M Zito, M Bellati, M Bilucaglia, A Caponetto, A Fici, ... Behavioral Sciences 13 (7), 596, 2023 | 4 | 2023 |
It’sa Question of Methods: Computational Factors Influencing the Frontal Asymmetry in Measuring the Emotional Valence M Bilucaglia, R Laureanti, M Zito, R Circi, A Fici, V Russo, LT Mainardi 2021 43rd Annual International Conference of the IEEE Engineering in …, 2021 | 4 | 2021 |
Shopping in the metaverse: Insight from a consumer neuroscience study C Rossi, A Fici, M Bilucaglia, C Casiraghi, S Accardi, M Zito, V Russo 2024 NeuroPsychoEconomics Conference Proceedings, 3-3, 2024 | | 2024 |
Cognitive and emotional underpinnings of eating: A consumer neuroscience approach S Chiarelli, C Casiraghi, A Fici, M Bilucaglia, F Piccoli, M Zito, V Russo NEUROPSYCHOECONOMICS CONFERENCE PROCEEDINGS, 2024 | | 2024 |
From E-Commerce to the Metaverse: A Neuroscientific Analysis of Digital Consumer Behavior A Fici, M Bilucaglia, C Casiraghi, C Rossi, S Chiarelli, M Columbano, ... Behavioral Sciences 14 (7), 596, 2024 | | 2024 |
Nudging healthier snack choices: a consumer neuroscience study on visual and olfactory interventions in university vending machines C Casiraghi, S Chiarelli, A Fici, G Gifuni, M Bilucaglia, A Jacomuzzi, ... 2024 NeuroPsychoEconomics Proceedings, 2024 | | 2024 |
Bioelectrical Measurements of Lenses Effect During Esports Training Sessions: Could the Yellow Lenses Enhance Gaming Performance? M Bilucaglia, R Laureanti, M Zito, A Fici, F Rivetti, M Bellati, S Accardi, ... 2024 IEEE Gaming, Entertainment, and Media Conference (GEM), 1-5, 2024 | | 2024 |
Che cos'è il neuromarketing? M Bellati, A Fici Roma, Carocci Editore, 2024 | | 2024 |
I DARE: IULM Dataset of Affective Responses M Bilucaglia, M Zito, A Fici, C Casiraghi, F Rivetti, M Bellati, V Russo Frontiers in Human Neuroscience 18, 1347327, 2024 | | 2024 |
Reazioni emotive alle immagini generate dall'intelligenza artificiale: uno studio pilota attraverso misure neurofisiologiche S Chiarelli, M Bilucaglia, C Casiraghi, A Bruno, A Fici, V Russo, M Zito Immaginazione organizzativa, ricerca e azione trasformativa. Passato …, 2024 | | 2024 |
Come promuovere scelte alimentari salutari? Uno studio di Consumer Neuroscience su Nudge visivi e olfattivi presso le vending machine universitarie C Casiraghi, S Chiarelli, A Fici, G Gifuni, M Bilucaglia, A Jacomuzzi, ... Immaginazione organizzativa, ricerca e azione trasformativa. Passato …, 2024 | | 2024 |