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Katherine (Katie) Lafreniere
Katherine (Katie) Lafreniere
Assistant Professor of Marketing, University of Alberta
Verified email at ualberta.ca - Homepage
Title
Cited by
Cited by
Year
How Online Word-of-Mouth impacts receivers
SG Moore, KC Lafreniere
Consumer Psychology Review 3 (1), 2020
972020
Extending stakeholder theory to promote resource management initiatives to key stakeholders: A case study of water transfers in Alberta, Canada
KC Lafreniere, S Deshpande, H Bjornlund, MG Hunter
Journal of environmental management 129, 81-91, 2013
602013
The Power of Profanity: The Meaning and Impact of Swear Words in Word of Mouth
KC Lafreniere, SG Moore, RJ Fisher
Journal of Marketing Research, 00222437221078606, 2022
372022
Against the grain: segmenting and profiling irrigators opposed to water transfers in Alberta, Canada
KC Lafreniere, H Bjornlund, S Deshpande
WIT Press, 2012
62012
The Power of Pottymouth in Word-of-Mouth
KC Lafreniere, SG Moore, RJ Fisher
Advances in consumer research 46, 264-265, 2018
42018
Segmenting and targeting irrigators’ preferences regarding proposed water transfers
KC Lafreniere, S Deshpande, H Bjornlund
Society & Natural Resources 28 (4), 423-438, 2015
42015
Comparing and prioritizing the factors affecting purchase decisions in innovation adoption in a post-secondary educational setting
KC Lafreniere, MG Hunter, S Deshpande
Journal of Information, Information Technology, and Organizations 6, 2011-2012, 2011
42011
Enhancing existing communication channels for large-scale health interventions: making every contact count in the United Kingdom
KC Lafreniere, A McArthur
Social Marketing in Action: Cases from Around the World, 247-256, 2019
12019
Vancouver Aquarium and World Wildlife Foundation’s Great Canadian Shoreline Cleanup: Increasing Volunteerism by Targeting Social Networks
KC Lafreniere, MD Basil
Social Marketing in Action: Cases from Around the World, 327-338, 2019
12019
The decision making process for social issue behaviors: a stakeholder perspective
KC Lafreniere
Management, 2010
12010
Thanks, But No Thanks: How Firms Should Respond to Positive Word of Mouth
KC Lafreniere
2023
Word-of-Mouth and Consumer Psychology
KC Lafreniere, SG Moore
The Cambridge Handbook of Consumer Psychology 2, 472-499, 2023
2023
Should Reviewers and Website Moderators Censor Swearwords in Reviews? An Abstract
KC Lafreniere, SG Moore
Academy of Marketing Science Annual Conference, 369-370, 2023
2023
Operation Red Nose: Providing a Safe Holiday Ride and Raising Money for Charity Through Social Marketing: University of Lethbridge Pronghorns’ Operation Red Nose Campaign
KC Lafreniere, K Howie
Social Marketing in Action: Cases from Around the World, 163-174, 2019
2019
Using Social Marketing to Increase Bicycle Ridership to Major Events in Vancouver, Canada: Better Environmentally Sound Transportation’s Bicycle Valet
KC Lafreniere, DZ Basil
Social Marketing in Action: Cases from Around the World, 299-310, 2019
2019
The Coulee Clean-Up: A Social Marketing Program for Litter Pickup in Lethbridge, Canada
KC Lafreniere, DZ Basil
Social Marketing in Action: Cases from Around the World, 359-377, 2019
2019
Linguistic Insights from Big Data
J Berger, KC Lafreniere, SG Moore, RJ Fisher, S Melumad, YD Kim, ...
Advances in Consumer Research 46, 2018
2018
The Moral Nature of Stigmatization: Mitigating the Negative Effects of Stigma on Helping
KC Lafreniere, RJ Fisher
ACR North American Advances, 2017
2017
CHAPTER SIX DECISION FRAMING AND THE ROLE OF COMMITMENT IN SOCIAL CHOICE: IMPLICATIONS FOR SOCIAL MARKETING
KC LAFRENIERE, S DESHPANDE
Contemporary Issues in Social Marketing, 95, 2014
2014
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