| Is augmented reality technology an effective tool for e-commerce? An interactivity and vividness perspective MYC Yim, SC Chu, PL Sauer Journal of interactive marketing 39 (1), 89-103, 2017 | 865 | 2017 |
| Composite reliability in structural equations modeling DR Bacon, PL Sauer, M Young Educational and psychological measurement 55 (3), 394-406, 1995 | 686 | 1995 |
| The combined influence hypothesis: Central and peripheral antecedents of attitude toward the ad KR Lord, MS Lee, PL Sauer Journal of Advertising 24 (1), 73-85, 1995 | 309 | 1995 |
| Using moderator variables in structural equation models. PL Sauer, A Dick Advances in consumer research 20 (1), 1993 | 248 | 1993 |
| Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstores MYC Yim, SC Yoo, PL Sauer, JH Seo Journal of the Academy of Marketing Science 42, 528-544, 2014 | 241 | 2014 |
| Increasing contributions in solicitation campaigns: The use of large and small anchorpoints C Fraser, RE Hite, PL Sauer Journal of Consumer Research 15 (2), 284-287, 1988 | 154 | 1988 |
| Drivers of attitudes toward luxury brands: A cross-national investigation into the roles of interpersonal influence and brand consciousness M Yi-Cheon Yim, P L. Sauer, J Williams, SJ Lee, I Macrury International Marketing Review 31 (4), 363-389, 2014 | 120 | 2014 |
| Signaling student retention with prematriculation data JG Glynn, PL Sauer, TE Miller NASPA Journal 41 (1), 41-67, 2003 | 88 | 2003 |
| An experimental investigation of the processes behind the country of origin effect PL Sauer, MA Young, HR Unnava Journal of International Consumer Marketing 3 (2), 29-60, 1991 | 75 | 1991 |
| Program context antecedents of attitude toward radio commercials KR Lord, MS Lee, PL Sauer Journal of the Academy of Marketing Science 22 (1), 3-15, 1994 | 73 | 1994 |
| The impact of new major offerings on student retention PL Sauer, JB O'Donnell Journal of Marketing for Higher Education 16 (2), 135-155, 2006 | 63 | 2006 |
| I see myself in service and product consumptions: measuring self-transformative consumption vision (SCV) evoked by static and rich media MYC Yim, TH Baek, PL Sauer Journal of Interactive Marketing 44 (1), 122-139, 2018 | 34 | 2018 |
| Configural invariance of a model of student attrition JG Glynn, PL Sauer, TE Miller Journal of College Student Retention: Research, Theory & Practice 7 (3), 263-281, 2005 | 33 | 2005 |
| Understanding factors leading to participation in supplemental instruction programs in introductory accounting courses J Goldstein, P Sauer, J O'Donnell Accounting Education 23 (6), 507-526, 2014 | 29 | 2014 |
| Hierarchical heuristics in evaluation of competitive brands based on multiple cues PR Prabhaker, P Sauer Psychology & Marketing 11 (3), 217-234, 1994 | 25 | 1994 |
| SOME ISSUES IN DESIGNING CONSUMER INFORMATION STUDIES IN PUBLIC POLICY. RB Hutton, DL McNeill, WL Wilkie Advances in consumer research 5 (1), 1978 | 22* | 1978 |
| Persist/dropout differences in pre-matriculation attitudes of freshman towards college attrition: A longitudinal multiple group structural equations model RM Rivas, PL Sauer, JG Glynn, TE Miller College Teaching Methods & Styles Journal (CTMS) 3 (3), 55-68, 2007 | 21 | 2007 |
| A Multiphase Thought Elicitation Coding Scheme for Cognitive Response Analysis. PL Sauer, PR Dickson, KR Lord Advances in consumer research 19 (1), 1992 | 21 | 1992 |
| Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games MYC Yim, Y Abdourazakou, PL Sauer, SY Park International Journal of Advertising 37 (6), 958-983, 2018 | 19 | 2018 |
| A logistic regression model for the enhancement of student retention: The identification of at-risk freshmen JG Glynn, PL Sauer, TE Miller International Business & Economics Research Journal (IBER) 1 (8), 2002 | 17 | 2002 |
Mark Yi-Cheon YimUniversity of Massachusetts LowellVerified email at uml.edu
