Eunseon (Penny) Kwon
Eunseon (Penny) Kwon
Verified email at tcu.edu
Title
Cited by
Cited by
Year
SHOULD I SCAN OR SHOULD I GO?: YOUNG CONSUMERS'MOTIVATIONS FOR SCANNING QR CODE ADVERTISING.
JH Jung, R Somerstein, ES Kwon
International Journal of Mobile Marketing 7 (3), 2012
482012
Brand image congruence through sponsorship of sporting events: A reinquiry of Gwinner and Eaton (1999)
E Kwon, S Ratneshwar, E Kim
Journal of Advertising 45 (1), 130-138, 2016
442016
Consumers' social media advocacy behaviors of luxury brands: An exploratory framework
E Kwon, S Ratneshwar, E Thorson
Journal of Interactive Advertising 17 (1), 13-27, 2017
142017
Exploring Consumers' Attitudes and Behavior toward Product Placement in Television Shows
ES Kwon
142012
Product Placement in TV Shows: The Effect of Consumer Socialization Agents on Product Placement Attitude and Purchase Intention
E Kwon, JH Jung
Online Journal of Communication and Media Technologies 3, 88-106, 2013
132013
Mobile payment service usage: US consumers’ motivations and intentions
JH Jung, E Kwon, DH Kim
Computers in Human Behavior Reports 1, 100008, 2020
82020
AS SEEN ON MY FAVORITE TV SHOW: EXPLORING CONSUMERS'ATTITUDES AND BEHAVIOR INTENTIONS TOWARD PRODUCT PLACEMENT IN TV SHOWS
E Kwon, JH Jung
American Academy of Advertising. Conference. Proceedings (Online), 53, 2013
2013
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