| One, few or many?: An integrated framework for identifying the items in measurement scales NK Malhotra, S Mukhopadhyay, X Liu, S Dash International Journal of Market Research 54 (6), 835-862, 2012 | 105 | 2012 |
| Preference instability, consumption and online rating behavior S Mukhopadhyay, TS Chung International Journal of Research in Marketing 33 (3), 624-638, 2016 | 31 | 2016 |
| Opinion mining in management research: the state of the art and the way forward S Mukhopadhyay Opsearch 55 (2), 221-250, 2018 | 8 | 2018 |
| Impact of review narrativity on sales in a competitive environment S Mukhopadhyay, V Kumar, A Sharma, TS Chung Production and Operations Management 31 (6), 2538-2556, 2022 | 3 | 2022 |
| Understanding consumers in-store behavior: The dual role of episode-specific motive adjustment and motive selection S Mukhopadhyay, A Vijayalakshmi, SP Jain Journal of Retailing 99 (3), 460-479, 2023 | 1 | 2023 |
Naresh MalhotraRegents' Professor Emeritus, Georgia Institute of Technology, USAVerified email at scheller.gatech.edu
