Follow
Johanna Palcu
Johanna Palcu
Assistant Professor, WU Vienna
Verified email at wu.ac.at
Title
Cited by
Cited by
Year
Explicit versus implicit country stereotypes as predictors of product preferences: Insights from the stereotype content model
A Diamantopoulos, A Florack, G Halkias, J Palcu
Journal of International Business Studies 48, 1023-1036, 2017
1132017
Regulatory focus in economic contexts
A Florack, J Keller, J Palcu
Journal of Economic Psychology 38, 127-137, 2013
952013
Judgments at gaze value: Gaze cuing in banner advertisements, its effect on attention allocation and product judgments
J Palcu, J Sudkamp, A Florack
Frontiers in psychology 8, 251446, 2017
382017
How initial cross-group friendships prepare for intercultural communication: The importance of anxiety reduction and self-confidence in communication
A Florack, A Rohmann, J Palcu, A Mazziotta
International Journal of Intercultural Relations 43, 278-288, 2014
362014
The moderating role of regulatory focus on the social modeling of food intake
A Florack, J Palcu, M Friese
Appetite 69, 114-122, 2013
342013
Facial mask personalization encourages facial mask wearing in times of COVID-19
J Palcu, M Schreier, C Janiszewski
Scientific reports 12 (1), 891, 2022
132022
Advertising models in the act of eating: How the depiction of different eating phases affects consumption desire and behavior
J Palcu, S Haasova, A Florack
Appetite 139, 59-66, 2019
132019
The psychology of branding
A Florack, J Palcu
Routledge international handbook of consumer psychology, 560-582, 2016
112016
Eyes Wide Shut? Understanding and Managing Consumers’ Visual Processing of Country‐of‐Origin Cues
G Halkias, A Florack, A Diamantopoulos, J Palcu
British Journal of Management 33 (3), 1432-1446, 2022
92022
Eye-tracking und reaktionszeitbasierte verfahren zur messung impliziter kommunikationswirkungen
J Palcu, A Florack
Handbuch Controlling der Kommunikation: Grundlagen–Innovative Ansätze …, 2016
62016
How store employees influence consumer choice under retail crowding–a social overload perspective
J Palcu, J Kleber, A Florack, J Palcu, J Kleber, C Yoon
Adv. Consum. Res 43, 658-659, 2015
62015
Author Correction: Facial mask personalization encourages facial mask wearing in times of COVID-19
J Palcu, M Schreier, C Janiszewski
Scientific Reports 12, 2022
2022
19C Seeing Red? Loss of Personal Control Reduces Consumers’ Interest in Sales Promotions in Crowded Retail Spaces
J Palcu, S Haasova, O B Büttner, A Florack
ACR North American Advances, 2019
2019
Attention to Country-Of-Origin Information
J Palcu, A Florack, A Diamantopoulos, G Halkias
ACR North American Advances, 2016
2016
The Moderating Role of Regulatory Focus on the Social Modeling of Food Intake
J Palcu, A Florack, M Friese
ACR North American Advances, 2013
2013
The system can't perform the operation now. Try again later.
Articles 1–15