| Artificial intelligence in electronic commerce: Basic chatbots and the consumer journey E Nichifor, A Trifan, EM Nechifor Amfiteatru Economic 23 (56), 87-101, 2021 | 37 | 2021 |
| Unlocking the entrepreneurial state of mind for digital decade: SMEs and digital marketing E Nichifor, RC Lixăndroiu, CI Maican, S Sumedrea, IB Chițu, AS Tecău, ... Electronics 11 (15), 2358, 2022 | 12 | 2022 |
| How can SMEs become more sustainable? Modelling the m-commerce consumer behaviour with contingent free shipping and customer journey’s touchpoints optimisation E Nichifor, RC Lixăndroiu, S Sumedrea, IB Chițu, G Brătucu Sustainability 13 (12), 6845, 2021 | 10 | 2021 |
| How Does Mobile Page Speed Shape in-between Touchpoints in the customer Journey? A research regarding the most trusted retailers in Romania E Nichifor, RC Lixăndroiu, IB Chițu, G Brătucu, A Trifan Journal of Theoretical and Applied Electronic Commerce Research 16 (5), 1369 …, 2021 | 10 | 2021 |
| Extending the frontiers of electronic commerce knowledge through cybersecurity DR Vuță, E Nichifor, OM Țierean, A Zamfirache, IB Chițu, T Foris, ... Electronics 11 (14), 2223, 2022 | 9 | 2022 |
| Eye tracking and an a/b split test for social media marketing optimisation: The connection between the user profile and ad creative components E Nichifor, RC Lixăndroiu, IB Chițu, G Brătucu, S Sumedrea, CI Maican, ... Journal of Theoretical and Applied Electronic Commerce Research 16 (6), 2319 …, 2021 | 9 | 2021 |
| Decoding Business Potential for Digital Sustainable Entrepreneurship: What Romanian Entrepreneurs Think and Do for the Future C Nicolau, E Nichifor, D Munteanu, O Bărbulescu Sustainability 14 (20), 13636, 2022 | 8 | 2022 |
| Designing the well-being of Romanians by achieving mental health with digital methods and public health promotion G Brătucu, AIM Tudor, AV Litră, E Nichifor, IB Chițu, TO Brătucu International Journal of Environmental Research and Public Health 19 (13), 7868, 2022 | 7 | 2022 |
| Factors influencing the behavioural intention to use AI-Generated images in business: a UTAUT2 perspective with moderators CI Maican, S Sumedrea, A Tecau, E Nichifor, IB Chitu, R Lixandroiu, ... Journal of Organizational and End User Computing (JOEUC) 35 (1), 1-32, 2023 | 6 | 2023 |
| Digital transformation—top priority in difficult times: the case study of Romanian micro-enterprises and SMEs DR Vuță, E Nichifor, IB Chițu, G Brătucu Sustainability 14 (17), 10741, 2022 | 6 | 2022 |
| Utilising Artificial Intelligence to Turn Reviews into Business Enhancements through Sentiment Analysis E Nichifor, G Brătucu, IB Chițu, DA Lupșa-Tătaru, EM Chișinău, ... Electronics 12 (21), 4538, 2023 | 5 | 2023 |
| Challenges in the adoption of eHealth and mHealth for adult mental health management—Evidence from Romania AIM Tudor, E Nichifor, AV Litră, IB Chițu, TO Brătucu, G Brătucu International Journal of Environmental Research and Public Health 19 (15), 9172, 2022 | 5 | 2022 |
| Sustainable digital communication in higher education—a checklist for page loading speed optimisation S Sumedrea, CI Maican, IB Chițu, E Nichifor, AS Tecău, RC Lixăndroiu, ... Sustainability 14 (16), 10135, 2022 | 4 | 2022 |
| Small and Medium Enterprises Go Digital E Nichifor, OM Tierean Bulletin of the Transilvania University of Brasov. Series V: Economic …, 2019 | 4 | 2019 |
| The Dilemma of the European Integration Principle—Ensuring Energy Independence of the European Union AV Litră, E Nichifor, IB Chiţu, A Zamfirache, G Brătucu Sustainability 15 (21), 15560, 2023 | 3 | 2023 |
| Buy Now Pay Later—A Fad or a Reality? A Perspective on Electronic Commerce DA Lupșa-Tătaru, E Nichifor, L Dovleac, IB Chițu, RD Todor, G Brătucu Economies 11 (8), 218, 2023 | 3 | 2023 |
| Shaping the inclusivity in the new society by enhancing the digitainability of sustainable development goals with education L Dovleac, IB Chițu, E Nichifor, G Brătucu Sustainability 15 (4), 3782, 2023 | 3 | 2023 |
| Avoiding digital divide in European Union through European green deal G Brătucu, E Nichifor, S Sumedrea, IB Chițu, RC Lixăndroiu EDITORIAL BOARD, 77, 2022 | 3 | 2022 |
| How the Digital Maturity Level is Shaping the Connected Consumer Future? E Nichifor, G Bratucu Journal of Smart Economic Growth 6 (2), 19-39, 2021 | 2 | 2021 |
| Chit, u, IB; Brătucu, G.; Trifan, A. How Does Mobile Page Speed Shape in-between Touchpoints in the Customer Journey? A Research Regarding the Most Trusted Retailers in Romania E Nichifor, RC Lixăndroiu J. Theor. Appl. Electron. Commer. Res 16, 1369-1389, 2021 | 2 | 2021 |
GABRIEL BRATUCUUNIVERSITATEA TRANSILVANIA DIN BRASOVVerified email at unitbv.ro
