| Crafting integrated multichannel retailing strategies J Zhang, PW Farris, JW Irvin, T Kushwaha, TJ Steenburgh, BA Weitz Journal of interactive marketing 24 (2), 168-180, 2010 | 923 | 2010 |
| Are multichannel customers really more valuable? The moderating role of product category characteristics T Kushwaha, V Shankar Journal of Marketing 77 (4), 67-85, 2013 | 557 | 2013 |
| New product preannouncements and shareholder value: Don't make promises you can't keep A Sorescu, V Shankar, T Kushwaha Journal of marketing research 44 (3), 468-489, 2007 | 361 | 2007 |
| Marketing Agility: The Concept, Antecedents, and a Research Agenda K Kalaignanam, K Tuli, T Kushwaha, L Lee, D Gal Journal of Marketing 85 (1), 35-58, 2020 | 286 | 2020 |
| Marketing communication strategies and consumer financial decision making: The role of national culture JA Petersen, T Kushwaha, V Kumar Journal of marketing 79 (1), 44-63, 2015 | 200 | 2015 |
| The impact of product recalls on future product reliability and future accidents: Evidence from the automobile industry K Kalaignanam, T Kushwaha, M Eilert Journal of Marketing 77 (2), 41-57, 2013 | 181 | 2013 |
| In brands we trust? A multicategory, multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix activities K Rajavi, T Kushwaha, JBEM Steenkamp Journal of Consumer Research 46 (4), 651-670, 2019 | 145 | 2019 |
| How does web personalization create value for online retailers? Lower cash flow volatility or enhanced cash flows K Kalaignanam, T Kushwaha, K Rajavi Journal of Retailing 94 (3), 265-279, 2018 | 89 | 2018 |
| The effect of CRM outsourcing on shareholder value: A contingency perspective K Kalaignanam, T Kushwaha, JBEM Steenkamp, KR Tuli Management Science 59 (3), 748-769, 2013 | 86 | 2013 |
| Retailer marketing communications in the digital age: getting the right message to the right shopper at the right time D Villanova, AV Bodapati, NM Puccinelli, M Tsiros, RC Goodstein, ... Journal of Retailing 97 (1), 116-132, 2021 | 82 | 2021 |
| Marketing operations efficiency and the Internet: An organizing framework K Kalaignanam, T Kushwaha, P Varadarajan Journal of Business Research 61 (4), 300-308, 2008 | 73 | 2008 |
| Field Experiment on the Profit Implications of Merchants’ Discretionary Power to Override Data-Driven Decision-Making Tools S Kesavan, T Kushwaha Management Science 66 (11), 5182-5190, 2020 | 71 | 2020 |
| Omnichannel Marketing: Are Cross-Channel Effects Symmetric? V Shankar, T Kushwaha International Journal of Research in Marketing 38 (2), 290-310, 2021 | 59 | 2021 |
| Do high and low inventory turnover retailers respond differently to demand shocks? S Kesavan, T Kushwaha, V Gaur Manufacturing & Service Operations Management 18 (2), 198-215, 2016 | 58 | 2016 |
| Psychic distance and performance of MNCs during marketing crises IM Dinner, T Kushwaha, JBEM Steenkamp Journal of International Business Studies 50, 339-364, 2019 | 54 | 2019 |
| Differences in retail inventory investment behavior during macroeconomic shocks: Role of service level S Kesavan, T Kushwaha Production and Operations Management 23 (12), 2118-2136, 2014 | 42 | 2014 |
| Single channel vs. multichannel retail customers: correlates and consequences TL Kushwaha, V Shankar Texas A&M University, College Station, TX 77845, 2008 | 38 | 2008 |
| Single channel vs. multichannel customers: determinants and value to retailers T Kushwaha, V Shankar Working Pper, Texas A&M University, College Station, TX 77845, 2007 | 30 | 2007 |
| Multichannel shopping behavior: antecedents and implications for channel and customer equity TL Kushwaha, V Shankar working paper, Texas A&M University, College Station, 2005 | 30 | 2005 |
| The differential impact of new product development “make/buy” choices on immediate and future product quality: Insights from the automobile industry K Kalaignanam, T Kushwaha, TA Swartz Journal of Marketing 81 (6), 1-23, 2017 | 21 | 2017 |
Kartik KalaignanamMoore Fellow and Professor of Marketing, University of South CarolinaVerified email at moore.sc.edu
