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Navdeep S. Sahni
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Year
Personalization in email marketing: The role of noninformative advertising content
NS Sahni, SC Wheeler, P Chintagunta
Marketing Science 37 (2), 236-258, 2018
2892018
Advertising spillovers: Evidence from online field experiments and implications for returns on advertising
NS Sahni
Journal of Marketing Research 53 (4), 459-478, 2016
207*2016
How do firms make money selling digital goods online?
A Lambrecht, A Goldfarb, A Bonatti, A Ghose, DG Goldstein, R Lewis, ...
Marketing Letters 25, 331-341, 2014
1952014
Effect of temporal spacing between advertising exposures: evidence from online field experiments
N Sahni
Quantitative Marketing and Economics 13 (3), 203-247, 2015
1502015
Do targeted discount offers serve as advertising? Evidence from 70 field experiments
NS Sahni, D Zou, PK Chintagunta
Management Science 63 (8), 2688-2705, 2017
133*2017
An experimental investigation of the effects of retargeted advertising: The role of frequency and timing
NS Sahni, S Narayanan, K Kalyanam
Journal of Marketing Research 56 (3), 401-418, 2019
1242019
Sponsorship disclosure and consumer deception: Experimental evidence from native advertising in mobile search
NS Sahni, HS Nair
Marketing Science 39 (1), 5-32, 2020
91*2020
Does advertising serve as a signal? Evidence from a field experiment in mobile search
NS Sahni, HS Nair
The Review of Economic Studies 87 (3), 1529-1564, 2020
852020
Are consumers averse to sponsored messages? The role of search advertising in information discovery
NS Sahni, C Zhang
Quantitative Marketing and Economics 22 (1), 63-114, 2024
21*2024
Advertising as information for ranking e-commerce search listings
J Yang, NS Sahni, HS Nair, X Xiong
Marketing science 43 (2), 360-377, 2024
122024
Parallel experimentation on advertising platforms
C Waisman, NS Sahni, HS Nair, X Lin
arXiv preprint arXiv:1903.11198, 2019
12*2019
Sophisticated consumers with inertia: Long-term implications from a large-scale field experiment
KM Miller, NS Sahni, A Strulov-Shlain
Available at SSRN 4065098, 2023
92023
Contract Design in Influencer Marketing
R Hofstetter, A Lanz, NS Sahni
Stanford University Graduate School of Business Research Paper Forthcoming, 2023
2023
Business Policy Experiments using Fractional Factorial Designs: Consumer Retention on DoorDash
Y Tang, NS Sahni
arXiv preprint arXiv:2311.14698, 2023
2023
Web Appendix to “An Experimental Investigation of the Effects of Retargeted Advertising–the Role of Frequency and Timing”
NS Sahni, S Narayanan, K Kalyanam
2018
Erratum to: Effect of temporal spacing between advertising exposures: Evidence from online field experiments
NS Sahni
Quantitative Marketing and Economics 13, 249-250, 2015
2015
Consumer response to repeated advertising: Evidence from an online field experiment
NS Sahni
The University of Chicago, 2012
2012
Estimating Adoption models using Individual level and Aggregate data
N Sahni
2009
2016 Paul E. Green Award
NS Sahni
10.6 Spillovers
NS Sahni
Marketing 17, 1, 0
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