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Nader Tavassoli
Nader Tavassoli
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Title
Cited by
Cited by
Year
Language and consumer memory: The impact of linguistic differences between Chinese and English
BH Schmitt, Y Pan, NT Tavassoli
Journal of consumer research 21 (3), 419-431, 1994
3921994
Non-conscious influences on consumer choice
GJ Fitzsimons, JW Hutchinson, P Williams, JW Alba, TL Chartrand, ...
Marketing Letters 13, 269-279, 2002
3672002
Selective attention determines emotional responses to novel visual stimuli
JE Raymond, MJ Fenske, NT Tavassoli
Psychological science 14 (6), 537-542, 2003
2902003
Program involvement
NI Tavassoli, G Fitzsimons
Journal of Advertising Research, 61, 1995
1971995
Homeostasis and consumer behavior across cultures
PM Parker, NT Tavassoli
International Journal of Research in Marketing 17 (1), 33-53, 2000
1862000
Employee-based brand equity: Why firms with strong brands pay their executives less
NT Tavassoli, A Sorescu, R Chandy
Journal of Marketing Research 51 (6), 676-690, 2014
1762014
The influence of selective attention and inattention to products on subsequent choice
C Janiszewski, A Kuo, NT Tavassoli
Journal of Consumer Research 39 (6), 1258-1274, 2013
1602013
The differential interaction of auditory and visual advertising elements with Chinese and English
NT Tavassoli, YH Lee
Journal of Marketing Research 40 (4), 468-480, 2003
1492003
Temporal and associative memory in Chinese and English
NT Tavassoli
Journal of Consumer Research 26 (2), 170-181, 1999
1351999
Memory for print ads: Understanding relations among brand name, copy, and picture
BH Schmitt, NT Tavassoli, RT Millard
Journal of Consumer Psychology 2 (1), 55-81, 1993
1311993
Choice based on goals
SMJ Van Osselaer, S Ramanathan, MC Campbell, JB Cohen, JK Dale, ...
Marketing letters 16, 335-346, 2005
1182005
Color memory and evaluations for alphabetical and logographic brand names.
NT Tavassoli
Journal of Experimental Psychology: Applied 7 (2), 104, 2001
1142001
Social context and advertising memory
S Puntoni, NT Tavassoli
Journal of Marketing Research 44 (2), 284-296, 2007
1092007
Language in multimedia: Interaction of spoken and written information
NT Tavassoli
Journal of Consumer Research 25 (1), 26-37, 1998
1081998
Gender identity salience and perceived vulnerability to breast cancer
S Puntoni, S Sweldens, NT Tavassoli
Journal of Marketing Research 48 (3), 413-424, 2011
1002011
Scripted thought: Processing Korean Hancha and Hangul in a multimedia context
NT Tavassoli, JK Han
Journal of Consumer Research 28 (3), 482-493, 2001
1002001
Auditory and visual brand identifiers in Chinese and English
NT Tavassoli, JK Han
Journal of International Marketing 10 (2), 13-28, 2002
972002
Climate, psychological homeostasis, and individual behaviors across cultures
NT Tavassoli
Understanding Culture, 211-221, 2013
722013
Spatial memory for Chinese and English
NT Tavassoli
Journal of Cross-Cultural Psychology 33 (4), 415-431, 2002
522002
Categorization by groups and individuals
RW Hamilton, S Puntoni, NT Tavassoli
Organizational Behavior and Human Decision Processes 112 (1), 70-81, 2010
332010
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