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Katherine Jane Baxter
Katherine Jane Baxter
Lecturer in Marketing, Liverpool Hope University
Verified email at hope.ac.uk
Title
Cited by
Cited by
Year
Masculine men do not like feminine wording: The effectiveness of gendered wording in health promotion leaflets in the UK
K Baxter, B Czarnecka, B Schivinski, MR Massaro
Plos one 17 (10), e0273927, 2022
22022
Communicating with culturally diverse and economically deprived communities to encourage adoption of environmentally friendly behaviours-the effectiveness of local versus …
B Czarnecka, K Baxter
The International Congress on Public and Nonprofit Marketing, 2022
22022
British motherhood influencers and sharing images of children on Instagram–do they share more than they intend to?
B Czarnecka, K Baxter
London South Bank University, 2023
2023
The effectiveness of gendered wording in health promotion leaflet-exploratory experiment in four English-speaking countries: the UK, USA, Ireland and Canada.
B Czarnecka, K Baxter, D Basil, F Guzman, C O'Neil
The International Congress on Public and Nonprofit Marketing, 2022
2022
Motherhood Influencers and the “The Sharent Trap”. Privacy implications of sharing images and stories of children on social media in the UK.
B Katherine, B Czarnecka
Social Media and Society Conference Paper, 2022
2022
The impact of gendered content in printed health advertisements on attitudes and behavioural intentions: a mixed methods study in a social marketing campaign
K Baxter
University of Bedfordshire, 2020
2020
High Town Bag Research Report: A report examining the views of the residents in High Town about their local community
B Czarnecka, K Baxter
London South Bank University, 2018
2018
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