Marios Theodosiou
Marios Theodosiou
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Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research
M Theodosiou, LC Leonidou
International business review 12 (2), 141-171, 2003
Strategy fit and performance consequences of international marketing standardization
CS Katsikeas, S Samiee, M Theodosiou
Strategic management journal 27 (9), 867-890, 2006
Strategic orientations, marketing capabilities and firm performance: An empirical investigation in the context of frontline managers in service organizations
M Theodosiou, J Kehagias, E Katsikea
Industrial marketing management 41 (7), 1058-1070, 2012
National export-promotion programs as drivers of organizational resources and capabilities: effects on strategy, competitive advantage, and performance
LC Leonidou, D Palihawadana, M Theodosiou
Journal of International Marketing 19 (2), 1-29, 2011
Factors influencing the degree of international pricing strategy standardization of multinational corporations
M Theodosiou, CS Katsikeas
Journal of International Marketing 9 (3), 1-18, 2001
The effects of organizational structure and job characteristics on export sales managers’ job satisfaction and organizational commitment
E Katsikea, M Theodosiou, N Perdikis, J Kehagias
Journal of World Business 46 (2), 221-233, 2011
The export marketing information system: an integration of the extant knowledge
LC Leonidou, M Theodosiou
Journal of World Business 39 (1), 12-36, 2004
An integrated model of the behavioural dimensions of industrial buyer‐seller relationships
LC Leonidou, D Palihawadana, M Theodosiou
European journal of Marketing, 2006
Why people quit: Explaining employee turnover intentions among export sales managers
E Katsikea, M Theodosiou, RE Morgan
International Business Review 24 (3), 367-379, 2015
Guest editorial: Export marketing: developments and a research agenda
G Balabanis, M Theodosiou, ES Katsikea
International Marketing Review, 2004
Antecedents and performance of electronic business adoption in the hotel industry
M Theodosiou, E Katsikea
European Journal of Marketing, 2012
Managerial, organizational, and external drivers of sales effectiveness in export market ventures
E Katsikea, M Theodosiou, RE Morgan
Journal of the Academy of Marketing Science 35 (2), 270-283, 2007
How management control and job-related characteristics influence the performance of export sales managers
M Theodosiou, E Katsikea
Journal of Business Research 60 (12), 1261-1271, 2007
The export information system: An empirical investigation of its antecedents and performance outcomes
M Theodosiou, E Katsikea
Journal of International Marketing 21 (3), 72-94, 2013
Export market expansion strategies of direct-selling small and medium-sized firms: implications for export sales management activities
ES Katsikea, M Theodosiou, RE Morgan, N Papavassiliou
Journal of International Marketing 13 (2), 57-92, 2005
Information control, role perceptions, and work outcomes of boundary-spanning frontline managers
I Rigopoulou, M Theodosiou, E Katsikea, N Perdikis
Journal of Business Research 65 (5), 626-633, 2012
An empirical investigation of the antecedents and performance outcomes of export innovativeness
K Makri, M Theodosiou, E Katsikea
International Business Review 26 (4), 628-639, 2017
A comparison of formative versus reflective approaches for the measurement of electronic service quality
M Theodosiou, E Katsikea, S Samiee, K Makri
Journal of Interactive Marketing 47, 53-67, 2019
The interplay between market intelligence activities and sales strategy as drivers of performance in foreign markets
E Katsikea, M Theodosiou, K Makri
European Journal of Marketing, 2019
How different (dis) engagement behaviors affect performance within an e-market ecosystem: A longitudinal analysis
GD Katsifaraki, M Theodosiou
Journal of Business Research 121, 578-591, 2020
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