| Image formation process WC Gartner Journal of travel & tourism marketing 2 (2-3), 191-216, 1994 | 4380 | 1994 |
| Destination image and its functional relationships ADA Tasci, WC Gartner Journal of travel research 45 (4), 413-425, 2007 | 1678 | 2007 |
| Customer-based brand equity for a destination M Konecnik, WC Gartner Annals of tourism research 34 (2), 400-421, 2007 | 1663 | 2007 |
| Tourism image: Attribute measurement of state tourism products using multidimensional scaling techniques WC Gartner Journal of Travel Research 28 (2), 16-20, 1989 | 1175 | 1989 |
| Tourism development: Principles, processes, and policies WC Gartner (No Title), 1996 | 1017 | 1996 |
| Conceptualization and operationalization of destination image ADA Tasci, WC Gartner, S Tamer Cavusgil Journal of hospitality & tourism research 31 (2), 194-223, 2007 | 952 | 2007 |
| Handbook of entrepreneurial dynamics: The process of business creation WB Gartner Sage, 2004 | 785 | 2004 |
| Temporal influences on image change WC Gartner Annals of Tourism research 13 (4), 635-644, 1986 | 571 | 1986 |
| The impact of Tiananmen Square on China's tourism image WC Gartner, J Shen Journal of Travel Research 30 (4), 47-52, 1992 | 507 | 1992 |
| Tourism destination brand equity dimensions: Renewal versus repeat market WC Gartner, MK Ruzzier Journal of travel research 50 (5), 471-481, 2011 | 413 | 2011 |
| Measurement of destination brand bias using a quasi-experimental design ADA Tasci, WC Gartner, ST Cavusgil Tourism management 28 (6), 1529-1540, 2007 | 331 | 2007 |
| Rural tourism development in the USA WC Gartner International Journal of Tourism Research 6 (3), 151-164, 2004 | 272 | 2004 |
| Environmental impacts of recreational home developments WC Gartner Annals of tourism research 14 (1), 38-57, 1987 | 191 | 1987 |
| Brand equity in a tourism destination WC Gartner Place Branding and Public Diplomacy 10, 108-116, 2014 | 186 | 2014 |
| Second home second view: Host community perceptions TC Girard, WC Gartner Annals of Tourism Research 20 (4), 685-700, 1993 | 183 | 1993 |
| Trends in outdoor recreation, leisure, and tourism WC Gartner, DW Lime Cabi, 2000 | 178 | 2000 |
| Tour operators' role in the tourism distribution system: an Indonesian case study WC Gartner, T Bachri Journal of International Consumer Marketing 6 (3-4), 161-179, 1994 | 152 | 1994 |
| Hunting as a travel experience: An auto-ethnographic study of hunting tourism in Finland and the USA R Komppula, WC Gartner Tourism Management 35, 168-180, 2013 | 145 | 2013 |
| MexicanAmerican/Anglo cultural differences as recreation style determinants PN Irwin, WC Gartner, CC Phelps Leisure Sciences 12 (4), 335-348, 1990 | 133 | 1990 |
| Economic impact of an annual tourism industry exposition WC Gartner, DF Holecek Annals of tourism research 10 (2), 199-212, 1983 | 122 | 1983 |
