| Navigating by the stars: Investigating the actual and perceived validity of online user ratings B De Langhe, PM Fernbach, DR Lichtenstein Journal of Consumer Research 42 (6), 817-833, 2016 | 421 | 2016 |
| Bilingualism and the emotional intensity of advertising language S Puntoni, B De Langhe, SMJ Van Osselaer Journal of consumer research 35 (6), 1012-1025, 2009 | 390 | 2009 |
| The effects of process and outcome accountability on judgment process and performance B De Langhe, SMJ Van Osselaer, B Wierenga Organizational Behavior and Human Decision Processes 115 (2), 238-252, 2011 | 105 | 2011 |
| Linear thinking in a nonlinear world BLSPR Larrick Harvard Business Review, 130-139, 2017 | 92 | 2017 |
| The anchor contraction effect in international marketing research B De Langhe, S Puntoni, D Fernandes, SMJ Van Osselaer Journal of Marketing Research 48 (2), 366-380, 2011 | 84 | 2011 |
| Do people understand the benefit of diversification? N Reinholtz, PM Fernbach, B De Langhe Management Science 67 (12), 7322-7343, 2021 | 54 | 2021 |
| Circle of incompetence: Sense of understanding as an improper guide to investment risk AR Long, PM Fernbach, B De Langhe Journal of Marketing Research 55 (4), 474-488, 2018 | 39 | 2018 |
| Productivity metrics and consumers’ misunderstanding of time savings B De Langhe, S Puntoni Journal of Marketing Research 53 (3), 396-406, 2016 | 34 | 2016 |
| The dangers of categorical thinking B De Langhe, PM Fernbach Harvard Business Review 97 (5), 80-91, 2019 | 28 | 2019 |
| Bang for the Buck: Gain-Loss Ratio as a Driver of Judgment and Choice B de Langhe, S Puntoni Management Science, 2014 | 28 | 2014 |
| Leading with decision-driven data analytics B de Langhe, S Puntoni MIT Sloan Management Review 62 (3), 1-4, 2021 | 27 | 2021 |
| Fooled by heteroscedastic randomness: local consistency breeds extremity in price-based quality inferences B De Langhe, SMJ Van Osselaer, S Puntoni, AL McGill Journal of Consumer Research 41 (4), 978-994, 2014 | 25 | 2014 |
| Can consumers learn price dispersion? evidence for dispersion spillover across categories Q André, N Reinholtz, B De Langhe Journal of Consumer Research 48 (5), 756-774, 2022 | 23* | 2022 |
| The emotional information processing system is risk averse: Ego-depletion and investment behavior B De Langhe, S Sweldens, S Van Osselaer, M Tuk ERIM report series research in management Erasmus Research Institute of …, 2008 | 22 | 2008 |
| System 1 is not scope insensitive: a new, dual-process account of subjective value DR Schley, B De Langhe, AR Long Journal of Consumer Research 47 (4), 566-587, 2020 | 20 | 2020 |
| Leveraging digital advertising platforms for consumer research M Braun, B De Langhe, S Puntoni, EM Schwartz Journal of Consumer Research 51 (1), 119-128, 2024 | 14 | 2024 |
| No evidence for loss aversion disappearance and reversal in Walasek and Stewart (2015). Q André, B de Langhe Journal of Experimental Psychology: General 150 (12), 2659, 2021 | 12 | 2021 |
| Star wars: response to simonson, winer/fader, and kozinets B De Langhe, PM Fernbach, DR Lichtenstein Journal of Consumer Research 42 (6), 850-857, 2016 | 12 | 2016 |
| The marketing manager as an intuitive statistician B De Langhe Journal of Marketing Behavior 2 (2–3), 101-127, 2016 | 5 | 2016 |
| Facebook's misleading campaign against Apple's privacy policy B De Langhe | 3 | 2021 |
