Bart De Langhe
Bart De Langhe
KU Leuven & Vlerick Business School
Verified email at - Homepage
Cited by
Cited by
Bilingualism and the emotional intensity of advertising language
S Puntoni, B De Langhe, SMJ Van Osselaer
Journal of consumer research 35 (6), 1012-1025, 2009
Navigating by the stars: Investigating the actual and perceived validity of online user ratings
B De Langhe, PM Fernbach, DR Lichtenstein
Journal of Consumer Research 42 (6), 817-833, 2016
The anchor contraction effect in international marketing research
B De Langhe, S Puntoni, D Fernandes, SMJ Van Osselaer
Journal of Marketing Research 48 (2), 366-380, 2011
The effects of process and outcome accountability on judgment process and performance
B De Langhe, SMJ van Osselaer, B Wierenga
Organizational Behavior and Human Decision Processes 115 (2), 238-252, 2011
Linear thinking in a nonlinear world
BLSPR Larrick
Harvard Business Review, 130-139, 2017
Do people understand the benefit of diversification?
N Reinholtz, PM Fernbach, B De Langhe
Management Science 67 (12), 7322-7343, 2021
Circle of incompetence: Sense of understanding as an improper guide to investment risk
AR Long, PM Fernbach, B De Langhe
Journal of Marketing Research 55 (4), 474-488, 2018
Productivity metrics and consumers’ misunderstanding of time savings
B De Langhe, S Puntoni
Journal of Marketing Research 53 (3), 396-406, 2016
Bang for the Buck: Gain-Loss Ratio as a Driver of Judgment and Choice
B de Langhe, S Puntoni
Management Science, 2014
Fooled by heteroscedastic randomness: local consistency breeds extremity in price-based quality inferences
B De Langhe, SMJ Van Osselaer, S Puntoni, AL McGill
Journal of Consumer Research 41 (4), 978-994, 2014
Leading with decision-driven data analytics
B de Langhe, S Puntoni
MIT Sloan Management Review 62 (3), 1-4, 2021
The dangers of categorical thinking
B De Langhe, PM Fernbach
Harvard Business Review 97 (5), 80-91, 2019
The emotional information processing system is risk averse: Ego-depletion and investment behavior
BD Langhe, S Sweldens, SMJ van Osselaer, MA Tuk
ERIM Report Series Reference No. ERS-2008-064-MKT, 2008
Can consumers learn price dispersion? evidence for dispersion spillover across categories
Q André, N Reinholtz, B De Langhe
Journal of Consumer Research 48 (5), 756-774, 2022
System 1 is not scope insensitive: a new, dual-process account of subjective value
DR Schley, B De Langhe, AR Long
Journal of Consumer Research 47 (4), 566-587, 2020
Star wars: response to simonson, winer/fader, and kozinets
B De Langhe, PM Fernbach, DR Lichtenstein
Journal of Consumer Research 42 (6), 850-857, 2016
No evidence for loss aversion disappearance and reversal in Walasek and Stewart (2015).
Q André, B de Langhe
Journal of Experimental Psychology: General 150 (12), 2659, 2021
The marketing manager as an intuitive statistician
B De Langhe
Journal of Marketing Behavior 2 (2–3), 101-127, 2016
Facebook's misleading campaign against Apple's privacy policy
B De Langhe
How (not) to test theory with data: Illustrations from Walasek, Mullett, and Stewart (2020).
Q André, B de Langhe
American Psychological Association 150 (12), 2671, 2021
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