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Renan Petersen-Wagner
Renan Petersen-Wagner
Senior Lecturer in Sport Marketing, Leeds Beckett University
Verified email at leedsbeckett.ac.uk - Homepage
Title
Cited by
Cited by
Year
As comunidades virtuais e a segmentação de mercado: uma abordagem exploratória, utilizando redes neurais e dados da comunidade virtual Orkut
ES Añaña, LMM Vieira, MLM Petroll, R Petersen-Wagner, RS Costa
Revista de Administração Contemporânea 12, 41-63, 2008
382008
As comunidades virtuais e a segmentação de mercado: uma abordagem exploratória, utilizando redes neurais e dados da comunidade virtual Orkut
ES Añaña, LMM Vieira, MLM Petroll, R Petersen-Wagner, RS Costa
Revista de Administração Contemporânea 12, 41-63, 2008
382008
Chasing a Tiger in a network society? Hull City’s proposed name change in the pursuit of China and East Asia’s new middle class consumers
JW Hayton, P Millward, R Petersen-Wagner
International Review for the Sociology of Sport 52 (3), 279-298, 2017
362017
The football supporter in a cosmopolitan epoch
R Petersen-Wagner
Journal of Sport and Social Issues 41 (2), 133-150, 2017
342017
Cultural consumption through the epistemologies of the South:‘Humanization’in transnational football fan solidarities
R Petersen-Wagner
Current Sociology 65 (7), 953-970, 2017
232017
From television to YouTube: digitalised sport mega-events in the platform society
JA Lee Ludvigsen, R Petersen-Wagner
Leisure Studies 42 (4), 615-632, 2023
202023
The video assistant referee (VAR) as neo-coloniality of power? Fan negative reactions to VAR in the 2018 FIFA Men’s World Cup
R Petersen-Wagner, JA Lee Ludvigsen
Sport in Society 26 (5), 869-883, 2023
152023
Self estendido e posse no local de trabalho: uma réplica no contexto brasileiro
RB CASTILHOS, R Petersen-Wagner, CS Silveira, B Keiserman, ...
ENCONTRO DE MARKETING DA ASSOCIAÇÃO NACIONAL DOS PROGRAMAS DE PÓS-GRADUAÇÃO …, 2006
142006
Between old and new traditions: Transnational solidarities and the love for Liverpool FC
R Petersen-Wagner
Digital Football Cultures, 47-65, 2018
122018
Cosmopolitan fandom: A critical postcolonial analysis of Liverpool FC’s supporters discourses in Brazil and Switzerland
R Petersen-Wagner
Durham University, 2015
112015
The UEFA European Football Championships: Politics, Media Spectacle and Social Change
JA Lee Ludvigsen, R Petersen-Wagner
102022
Marketing of Paralympic sports: Attracting spectators and sponsors
M Cottingham, R Petersen-Wagner
The Palgrave handbook of Paralympic studies, 605-624, 2018
102018
Digital transformations in a platform society: A comparative analysis of European football leagues as YouTube complementors
R Petersen-Wagner, JA Lee Ludvigsen
Convergence 29 (5), 1330-1351, 2023
92023
Segmentação de mercado utilizando dados da comunidade virtual Orkut
ES AÑAÑA, LMM Vieira, MLM Petroll, R Petersen-Wagner, RS Costa
ENCONTRO DE MARKETING DA ANPAD (EMA) 2, 2006
72006
VAR (video-assistant-referee) as Neo-Colonialism? Reading the FIFA 2018 Mens World Cup YouTube Video Comments
R Petersen-Wagner, J Ludvigsen
52019
Frugalidade, avaliação de preços e classes sociais no varejo de calçados
RB Castilhos, R Petersen-Wagner
Revista Alcance 16 (2), 162-180, 2009
52009
Digital and social media in the business of the FIFA World Cup
R Petersen-Wagner
The business of the FIFA world cup, 225-242, 2022
42022
Despolitização e re-politização do futebol: em análise, a defesa das “tradições” pelos movimentos contra o futebol moderno no Brasil
AC Vimieiro, R Petersen-Wagner, C D’Andrea, A Queiróz, G Maldini, ...
Belém-PA: Congresso Brasileiro de Ciências da Comunicação, 2019
42019
CONMEBOL-Confederación Sudamericana de Futbol
R Petersen-Wagner, A Reppold, C Damiani, F Magno, F Marchetti
Routledge, 2018
42018
Conmebol: South American Confederation of Football
R Petersen-Wagner, AR Reppold Filho, C Damiani, F Magno, F Marchetti
Routledge Handbook of Football Business and Management, 459-472, 2018
32018
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