Morgan X. Yang
Morgan X. Yang
The Hang Seng University of Hong Kong
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Cited by
Cited by
Green Knowledge Sharing, Stakeholder Pressure, Absorptive Capacity, and Green Innovation: Evidence from Chinese Manufacturing Firms
M Song, MX Yang, KJ Zeng, W Feng
Business Strategy and the Environment 29 (3), 1517– 1531, 2020
The Impacts of Fear and Uncertainty of COVID-19 on Environmental Concerns, Brand Trust, and Behavioral Intentions toward Green Hotels.
Y Jian, IY Yu, MX Yang, KJ Zeng
Sustainability, 2020
An institutional perspective on consumers' environmental awareness and pro‐environmental behavioral intention: Evidence from 39 countries
MX Yang, X Tang, ML Cheung, Y Zhang
Business Strategy and the Environment, 2021
The importance of ethical leadership in employees’ value congruence and turnover
G Tang, Z Cai, Z Liu, H Zhu, X Yang, J Li
Cornell Hospitality Quarterly 56 (4), 397-410, 2015
Environmentally sustainable or economically sustainable? The effect of Chinese manufacturing firms' corporate sustainable strategy on their green performances
MX Yang, J Li, IY Yu, KJ Zeng, JM Sun
Business Strategy and the Environment 28 (6), 989– 997, 2019
Exploring the nexus of social media influencers and consumer brand engagement
ML Cheung, WKS Leung, MX Yang, KY Koay, MK Chang
Asia Pacific Journal of Marketing and Logistics 34 (10), 2370-2385, 2022
New employee intention to leave and consequent work performance: Does leadership style matter?
J Tao, W Jiang, C Liu, X Yang, W Zhang, H Zhang
Social Behavior and Personality: an international journal 45 (10), 1707-1721, 2017
The influence of collectivist human resource management practices on team-level identification
Y Li, G Zhang, X Yang, J Li
The International Journal of Human Resource Management 26 (14), 1791-1806, 2015
When positive reviews on social networking sites backfire: The role of social comparison and malicious envy
W Feng, MX Yang, IY Yu, R Tu
Journal of Hospitality Marketing & Management, 1-19, 2021
Leveraging core capabilities and environmental dynamism for food traceability and firm performance in a food supply chain: A moderated mediation model
M SONG, XY Morgan
Journal of Integrative Agriculture 18 (8), 1820-1837, 2019
Consumer Motivation for Reward Pursuit: A Culture-Based and Progress-Based Model of Loyalty Program Effectiveness
MX Yang, H Chan, IY Yu, H Fock
Journal of Global Marketing 32 (4), 255–268, 2019
How being envied shapes tourists’ relationships with luxury brands: A dual-mediation model
W Feng, YY Irina, MX Yang, M Yi
Tourism Management 86, 104344, 2021
Managing loyalty program communications in the digital era: does culture matter?
MX Yang, KJ Zeng, H Chan, YY Irina
Journal of Retailing and Consumer Services 60, 102476, 2021
A Yin/Yang Perspective on the 2008 Global Financial Crisis.
J Li, ASM Leung, M Young, Y Xin, Z Cai, J Huang
British Journal of Management 23, 2012
Review platforms as prosumer communities: theory, practices and implications
H Chan, KJ Zeng, MX Yang
European Journal of Marketing 56 (10), 2698-2720, 2022
How needs for belongingness and justice influence social identity and performances: Evidence from the hospitality industry
J Li, YY Irina, MX Yang, S Chen
Journal of Hospitality and Tourism Management 50, 366-374, 2022
Culture and electronic word of mouth: a synthesis of findings and an agenda for research
H Chan, MX Yang
Journal of Global Marketing 34 (3), 165-169, 2021
Communication strategies for multi-tier loyalty programs: the role of progress framing
KJ Zeng, YY Irina, MX Yang, H Chan
Tourism Management 91, 104460, 2022
From devil to angel: How being envied for luxury brand social media word of mouth discourages counterfeit purchases
W Feng, MX Yang, YY Irina
Journal of Business Research 165, 113919, 2023
Looking-forward or looking-back: feedback strategies in tier-based hotel loyalty programs
YY Irina, C Liu, MX Yang, KJ Zeng
International Journal of Hospitality Management 102, 103164, 2022
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