| The influence of product quality, price fairness, brand image, and customer value on purchase decision of Toyota Agya consumers: A study of low cost green car FP Simbolon, ER Handayani, M Nugraedy Binus Business Review 11 (3), 187-196, 2020 | 121 | 2020 |
| Strategi pemasaran global di pasar Indonesia F Simbolon Binus Business Review 4 (1), 405-413, 2013 | 49 | 2013 |
| Perbandingan sistem pengukuran kinerja perusahaan F Simbolon Binus Business Review 6 (1), 91-100, 2015 | 47 | 2015 |
| The Influence of Using Instagram as a Promotional Media in Building Brand Awareness and Its Impact on Purchase Decision of Bulog Products in Shopee FP Simbolon, RA Nurcholifa, M Safarina Binus Business Review 13 (1), 57-66, 2022 | 33 | 2022 |
| Customer Engagement in Higher Education: How Important the Role of Social Media Marketing, E-Service Quality, and E-Satisfaction for Generation Z Students? FP Simbolon, L Yanti Journal The Winners 22 (1), 15-23, 2021 | 24 | 2021 |
| Pengembangan Model Daya Saing UMKM Batik Melalui ECS R Dewanti, I Melati, F Simbolon Binus Business Review 4 (1), 41-57, 2013 | 21 | 2013 |
| The impact of halal label, price, and brand on the purchase decision of Bakso Wagyu in Kota Wisata Cibubur FP Simbolon Journal The Winners 20 (2), 111-120, 2019 | 18 | 2019 |
| Social Media Marketing through Instagram and Repurchase Intention: The Mediating Role of Customer Engagement FP Simbolon, V Law Binus Business Review 13 (3), 223-232, 2022 | 13 | 2022 |
| Pengaruh switching costs terhadap customer retention pada industri perbankan di Indonesia F Simbolon Binus Business Review 2 (2), 698-707, 2011 | 13 | 2011 |
| Social media marketing through instagram and repurchase intention: The mediating role of customer engagement. Binus Business Review, 13 (3), 223− 232 FP Simbolon, V Law | 9 | 2022 |
| The impact of relationship marketing strategy in Indonesia retail industries FP Simbolon Binus Business Review 7 (2), 143-147, 2016 | 9 | 2016 |
| Perbandingan Sistem Pengukuran Kinerja Perusahaan. Binus Business Review, 6 (1), 91 F Simbolon | 9 | 2015 |
| Pengaruh bauran ritel terhadap keputusan pembelian konsumen pada Departemen store X di DKI Jakarta F Simbolon Binus Business Review 2 (1), 88-99, 2011 | 8 | 2011 |
| Political Marketing Mix in Indonesia Parties F Simbolon Binus Business Review 7 (1), 103-107, 2016 | 7 | 2016 |
| Model Pengukuran Kinerja Customer Relationship Management dalam Industri Perbankan F Simbolon Binus Business Review 5 (1), 278-287, 2014 | 5 | 2014 |
| Brand Activation: Pengertian, Manfaat, dan Contohnya FP Simbolon, MM SE Sbm. binus. ac. id.( https://sbm. binus. ac. id/2017/07/03/bran d-activation …, 2017 | 3 | 2017 |
| Determinants of Customer Loyalty: An Empirical Study from Online Food Delivery Services L Louisa, FP Simbolon Binus Business Review 14 (3), 247-258, 2023 | 2 | 2023 |
| Pengukuran Kualitas Layanan di Universitas Kristen Indonesia (UKI) F Simbolon Binus Business Review 3 (2), 944-958, 2012 | 2 | 2012 |
| Exploring the Impact of Confirmation, Perceived Usefulness, and Perceived Risk on User Satisfaction and Continuance Intention of Paylater Users FP Simbolon, E Klesia Binus Business Review 15 (3), 251-260, 2024 | 1 | 2024 |
| The Influence of Corporate, User, and Product Images on Purchase Decision of Nitrogen at PERTAMINA Gas Stations. FP Simbolon, R Yohanes Pertanika Journal of Social Sciences & Humanities, 2018 | | 2018 |
