| Thinking, feeling and coping by BoP healthcare consumers: policy-based intervention in an emerging market KR Ranjan, S Rohit, R Dash, R Singh Journal of Marketing Management 37 (9-10), 914-961, 2021 | 5 | 2021 |
| A Goods-Dominant—Service-Dominant Perspective on Counterfeiting S Rohit, KR Ranjan Journal of Macromarketing 42 (4), 478-491, 2022 | 1 | 2022 |
| Exploring an Alternate View of Co-Creation P Sugathan, A Singhal, S Pal, KR Ranjan, S Rohit Advances in Consumer Research 50, 499-500, 2022 | | 2022 |
| 2020 AMA Summer Academic Conference S Blanchard, A Epp, G Mallapragada | | 2020 |
| The Effect of Regulatory Focus in the Context of Moral Licensing and Moral Consistency A Som, S Rohit Back to the Future: Revisiting the Foundations of Marketing, 515, 2018 | | 2018 |
| The Yin and the Yang: A Value-in-Use Perspective of Counterfeits S Rohit, SP Antony Back to the Future: Revisiting the Foundations of Marketing, 358, 2018 | | 2018 |
Kumar Rakesh RanjanProfessor of Marketing, EDHEC Business SchoolVerified email at edhec.edu
