| Religiosity as a moderator between theory of planned behavior and halal purchase intention YJ Memon, SM Azhar, R Haque, NA Bhutto Journal of Islamic Marketing 11 (6), 1821-1836, 2020 | 100 | 2020 |
| Factors affecting job satisfaction among faculty member F Mehboob, MA Sarwar, NA Bhutto Asian Journal of Business and Management Sciences 1 (12), 1-9, 2012 | 85 | 2012 |
| Xpressions of generation Y: perceptions of the mobile phone service industry in Pakistan S Rahman, S Azhar Asia Pacific Journal of Marketing and Logistics 23 (1), 91-107, 2011 | 72 | 2011 |
| ‘Life would be a lot easier if we were a Kit Kat’: Practitioners' views on the challenges of branding financial services successfully JF Devlin, S Azhar Journal of Brand Management 12, 12-30, 2004 | 68 | 2004 |
| Predicting consumer purchase intention toward hybrid vehicles: testing the moderating role of price sensitivity MH Bhutto, B Tariq, S Azhar, K Ahmed, FM Khuwaja, H Han European Business Review 34 (1), 62-84, 2022 | 59 | 2022 |
| Halal marketing: a marketing strategy perspective SA Shah, SM Azhar, NA Bhutto Journal of Islamic Marketing 11 (6), 1641-1655, 2020 | 39 | 2020 |
| Globalisation and development: challenges for developing countries MMH Aslam, SM Azhar International Journal of Economic Policy in Emerging Economies 6 (2), 158-167, 2013 | 38 | 2013 |
| Dynamics of HRM practices and organizational performance: Quest for strategic effectiveness in Pakistani organizations A Arshad, SM Azhar, K Khawaja International Journal of Business and Social Science 5 (9), 2014 | 35 | 2014 |
| HR PROFESSIONALS’EFFECTIVENESS AND COMPETENCIES: A PERCEPTUAL STUDY IN THE BANKING SECTOR OF PAKISTAN A Ahmad, AR Kausar, SM Azhar International Journal of Business and Society 16 (2), 2015 | 28 | 2015 |
| Incorporating emotions as antecedents and mediators in Theory of reasoned action (TRA) model M Ul-Haque, SM Azhar, M Ur-Rehman Business Review 9 (2), 40-47, 2014 | 26 | 2014 |
| The drivers of brand equity: brand image, brand satisfaction and brand trust US Akbar, SM Azhar Sukkur Institute of Business Administration 45 (2), 29-47, 2011 | 24 | 2011 |
| Integrative review of Islamic marketing SA Shah, MH Bhutto, SM Azhar Journal of Islamic Marketing 13 (6), 1264-1287, 2022 | 23 | 2022 |
| Customer satisfaction in telecom industry after mobile number portability RA Khuhro, SM Azhar, NA Bhutto, IH Sarki, IA Shaikh | 16 | 2011 |
| Strategic orientation and performance: The case of equifinality from a developing market perspective SM Azhar The Business Review, Cambridge 10 (2), 120-128, 2008 | 14 | 2008 |
| Examining Strategic human resource management and organizational effectiveness in Pakistani organizations K Khawaja, SM Azhar, A Arshad International Journal of Human Resource Studies 4 (3), 2014 | 13 | 2014 |
| Dichotomy in ethical perceptions of business students: an emerging country perspective SM Azhar, R Tashfeen, J Khalid, TM Azhar Journal of international education in Business 12 (1), 43-64, 2019 | 12 | 2019 |
| Human resource outsourcing S Azhar, I Shehzadi 3rd International Conference, 2013 | 12 | 2013 |
| A hidden threat: Work stress among business managers in Pakistan K Shahzad, S Azhar, F Ahmed Journal of Economics and Management, 2013 | 10 | 2013 |
| The impact of strategic HRM practices on employee’s job satisfaction: The moderating effect of transformational leadership Z Hamid, SM Azhar World Academy of Science, Engineering and Technology, International Journal …, 2014 | 9 | 2014 |
| Crm or service marketing: is there a choice in developing market economies S Rahman, SM Azhar International Review of Business Research Papers 4 (2), 249-264, 2008 | 9 | 2008 |
