| Economic value of celebrity endorsements: Tiger Woods' impact on sales of Nike golf balls KYC Chung, TP Derdenger, K Srinivasan Marketing Science 32 (2), 271-293, 2013 | 253 | 2013 |
| Third-Party Reviews and Quality Provision K Kim, K Chung, N Lim Management Science 65 (6), 2695-2716, 2019 | 25 | 2019 |
| Social Structures and Reputation in Expert Review Systems K Chung, K Kim, N Lim Management Science 66 (7), 3249-3276, 2020 | 9 | 2020 |
| Incorporating a “better” behavioral Bias for both consumers and firms in rebate programs K Chung Management Science 66 (4), 1627-1646, 2020 | 9 | 2020 |
| Increasing Team Performance by Sharing Success H Chen, K Chung Journal of Marketing Research 58 (4), 662-685, 2021 | 6 | 2021 |
| Increasing Team Performance by Sharing Success. H Chen, K Chung Journal of Marketing Research (JMR) 58 (4), 2021 | | 2021 |
kannan srinivasanProfessor, Carnegie Mellon UniversityVerified email at andrew.cmu.edu
