| Cashless transactions: A study on intention and adoption of e-wallets M Yang, AA Mamun, M Mohiuddin, NC Nawi, NR Zainol Sustainability 13 (2), 831, 2021 | 295 | 2021 |
| Factors influencing consumer behavior: A study among university students in Malaysia R Muniady, A Al-Mamun, PY Permarupan, NRB Zainol Asian Social Science 10 (9), 18, 2014 | 283 | 2014 |
| Entrepreneurial competency, competitive advantage and performance of informal women micro-entrepreneurs in Kelantan, Malaysia NR Zainol, A Al Mamun Journal of Enterprising Communities: People and Places in the Global Economy …, 2018 | 134 | 2018 |
| Entrepreneurial competencies and performance of informal micro-enterprises in Malaysia A Al Mamun, NBC Nawi, NRB Zainol Mediterranean Journal of Social Sciences 7 (3), 273-281, 2016 | 105 | 2016 |
| Competitive advantages of the relationship between entrepreneurial competencies and economic sustainability performance S Aidara, AA Mamun, NAM Nasir, M Mohiuddin, NC Nawi, NR Zainol Sustainability 13 (2), 864, 2021 | 88 | 2021 |
| Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach Q Yang, N Hayat, A Al Mamun, ZKM Makhbul, NR Zainol Plos one 17 (3), e0264899, 2022 | 85 | 2022 |
| Organizational climate on employees' work passion: A review PY Permarupan, A Al-Mamun, RA Saufi, NRB Zainol Canadian Social Science 9 (4), 63, 2013 | 80 | 2013 |
| Predicting stock market investment intention and behavior among Malaysian working adults using partial least squares structural equation modeling M Yang, AA Mamun, M Mohiuddin, SSA Al-Shami, NR Zainol Mathematics 9 (8), 873, 2021 | 78 | 2021 |
| Effects of brand loyalty, image and quality on brand equity: A study among bank Islam consumers in Kelantan, Malaysia A Subramaniam, A Al Mamun, PY Permarupan, NRB Zainol Asian Social Science 10 (14), 67, 2014 | 70 | 2014 |
| Framing the retirement planning behavior model towards sustainable wellbeing among youth: The moderating effect of public profiles A Afthanorhan, AA Mamun, NR Zainol, H Foziah, Z Awang Sustainability 12 (21), 8879, 2020 | 67 | 2020 |
| A global study on the correlates of gross domestic product (GDP) and COVID-19 vaccine distribution P Basak, T Abir, A Al Mamun, NR Zainol, M Khanam, MR Haque, ... Vaccines 10 (2), 266, 2022 | 65 | 2022 |
| Predicting the purchase intention and behaviour towards green skincare products among Malaysian consumers A Al Mamun, NC Nawi, N Hayat, NRB Zainol Sustainability 12 (24), 10663, 2020 | 64 | 2020 |
| The effect of cognitive and relational social capital on structural social capital and micro-enterprise performance RAL Muniady, AA Mamun, MR Mohamad, PY Permarupan, NRB Zainol Sage Open 5 (4), 2158244015611187, 2015 | 64 | 2015 |
| Social capital and entrepreneurial competencies: A study among women micro-entrepreneurs in Malaysia A Al Mamun, A Rajennd, L Muniady, PY Permarupa, NRB Zainol, ... The journal of developing areas 50 (5), 363-370, 2016 | 58 | 2016 |
| Healthy eating determinants: A study among Malaysian young adults AA Mamun, N Hayat, NRB Zainol Foods 9 (8), 974, 2020 | 51 | 2020 |
| Trends of stunting prevalence and its associated factors among nigerian children aged 0–59 months residing in the northern nigeria, 2008–2018 OK Ezeh, T Abir, NR Zainol, A Al Mamun, AH Milton, MR Haque, KE Agho Nutrients 13 (12), 4312, 2021 | 45 | 2021 |
| Examining the effectiveness of micro-enterprise development programs in Malaysia NR Zainol, A Al Mamun, H Hassan, A Rajennd, L Muniady Journal of International Studies 10 (2), 2017 | 43 | 2017 |
| Modelling the significance of value-belief-norm theory in predicting workplace energy conservation behaviour A Al Mamun, N Hayat, M Mohiuddin, AA Salameh, MH Ali, NR Zainol Frontiers in Energy Research 10, 940595, 2022 | 40 | 2022 |
| Human Capital and Entrepreneurial Ompetencies towards Performance of Informal Microenterprises in Kelantan, Malaysia NR Zainol, A Al Mamun, GB Ahmad, DB Simpong Economics & Sociology 11 (4), 31, 2018 | 39 | 2018 |
| Scaling up social innovation for sustainability: The roles of social enterprise capabilities N Zainol, F Zainol, Y Ibrahim, A Afthanorhan Management Science Letters 9 (3), 457-466, 2019 | 38 | 2019 |
