| Business research methods WG Zikmund, BJ Babin, JC Carr, M Griffin Cengage learning, 2013 | 17481 | 2013 |
| Work and/or fun: measuring hedonic and utilitarian shopping value BJ Babin, WR Darden, M Griffin Journal of consumer research 20 (4), 644-656, 1994 | 9278 | 1994 |
| How quality, value, image, and satisfaction create loyalty at a Chinese telecom F Lai, M Griffin, BJ Babin Journal of business research 62 (10), 980-986, 2009 | 1314 | 2009 |
| Modeling consumer satisfaction and word‐of‐mouth: restaurant patronage in Korea BJ Babin, YK Lee, EJ Kim, M Griffin Journal of Services Marketing, 2005 | 1131 | 2005 |
| The nature of satisfaction: an updated examination and analysis BJ Babin, M Griffin Journal of Business research 41 (2), 127-136, 1998 | 870 | 1998 |
| Shopping values of Russian consumers: the impact of habituation in a developing economy M Griffin, BJ Babin, D Modianos Journal of Retailing 76 (1), 33-52, 2000 | 336 | 2000 |
| Work and/or fun: Measuring hedonic and utilitarian shopping value BJ Barbin, WR Darden, M Griffin Journal of consumer research 20 (4), 644-656, 1994 | 259 | 1994 |
| Business research methods 7th ed WG Zikmund, BJ Babin, JC Carr, M Griffin Thomson/South-Western, 2003 | 231 | 2003 |
| Factors discriminating functional and dysfunctional salesforce turnover JT Johnson, RW Griffeth, M Griffin Journal of business & industrial marketing, 2000 | 211 | 2000 |
| Heresies and sacred cows in scholarly marketing publications BJ Babin, M Griffin, JF Hair Jr Journal of Business Research 69 (8), 3133-3138, 2016 | 207 | 2016 |
| An empirical investigation of the impact of negative public publicity on consumer attitudes and intentions M Griffin, BJ Babin, JS Attaway ACR North American Advances, 1991 | 189 | 1991 |
| The role of involvement on millennials' mobile technology behaviors: The moderating impact of status consumption, innovation, and opinion leadership JK Eastman, R Iyer, S Liao-Troth, DF Williams, M Griffin Journal of Marketing Theory and Practice 22 (4), 455-470, 2014 | 186 | 2014 |
| Business research methods: A South-Asian perspective WG Zikmund, BJ Babin, JC Carr, A Adhikari, M Griffin Cengage Learning, 2016 | 177 | 2016 |
| Business research methods (ed.) WG Zikmund, BJ Babin, JC Carr, M Griffin Thomson/South-Western, Cincinnati, OH, 2003 | 162 | 2003 |
| Consumer assessments of responsibility for product-related injuries: The impact of regulations, warnings, and promotional policies M Griffin, BJ Babin, WR Darden ACR North American Advances, 1992 | 159 | 1992 |
| A cross-cultural investigation of the materialism construct: Assessing the Richins and Dawson's materialism scale in Denmark, France and Russia M Griffin, BJ Babin, F Christensen Journal of Business Research 57 (8), 893-900, 2004 | 134 | 2004 |
| Business Research Methods, South Western WG Zikmund, BJ Babin, JC Carr, M Griffin Cengage Learning, 308-594, 2010 | 121 | 2010 |
| Anticipation of injurious consumption outcomes and its impact on consumer attributions of blame M Griffin, BJ Babin, JS Attaway Journal of the Academy of Marketing Science 24 (4), 314-327, 1996 | 99 | 1996 |
| Business research methods Z Babin, C Griffin Cengage learning, 2013 | 96 | 2013 |
| Buyer reactions to ethical beliefs in the retail environment BJ Babin, M Griffin, JS Boles Journal of Business Research 57 (10), 1155-1163, 2004 | 96 | 2004 |
