| The Effectiveness of Post-Release Movie Advertising A Rennhoff, K Wilbur International Journal of Advertising 30 (2), 305-328, 2011 | 37 | 2011 |
| The Role of Upstream‐Downstream Competition on Bundling Decisions: Should Regulators Force Firms to Unbundle? AD Rennhoff, K Serfes Journal of Economics & Management Strategy 18 (2), 547-588, 2009 | 35 | 2009 |
| Paying for Shelf Space: An Investigation of Merchandising Allowances in the Grocery Industry A Rennhoff Journal of Agricultural & Food Industrial Organization 6 (1), 2008 | 31* | 2008 |
| Competition and the Strategic Choices of Churches A Rennhoff, M Owens American Economic Journal: Microeconomics 4 (3), 152-170, 2012 | 29 | 2012 |
| Local Media Ownership and Media Quality A Rennhoff, K Wilbur Information Economics and Policy 24 (3-4), 231-242, 2012 | 28 | 2012 |
| Can you hear me now? The rise of smartphones and their welfare effects AD Rennhoff, PW Routon Telecommunications Policy 40 (1), 39-51, 2016 | 21 | 2016 |
| Provision and price of child care services: For-profits and nonprofits MF Owens, AD Rennhoff Journal of Urban Economics 84, 40-51, 2014 | 18 | 2014 |
| Motion picture production incentives and filming location decisions: a discrete choice approach MF Owens, AD Rennhoff Journal of Economic Geography 20 (3), 679-709, 2020 | 15 | 2020 |
| Estimating the Effects of a la Carte Pricing: The Case of Cable Television AD Rennhoff, K Serfes Available at SSRN 1085392, 2008 | 14 | 2008 |
| Market-based measures of viewpoint diversity AD Rennhoff, KC Wilbur Information Economics and Policy 26, 1-11, 2014 | 13 | 2014 |
| Bundling, à la carte pricing and vertical bargaining in a two-sided model M Chen, AD Rennhoff, K Serfes Information Economics and Policy 35, 30-44, 2016 | 10 | 2016 |
| Local media ownership and viewpoint diversity in local television news AD Rennhoff, KC Wilbur Available at SSRN 1917756, 2011 | 10 | 2011 |
| Promotional Payments and Firm Characteristics: A Cross-Industry Study A Rennhoff Journal of Applied Economics and Policy 27 (1), 47-62, 2008 | 10 | 2008 |
| A theoretical and empirical investigation of slotting allowances in the grocery industry A Rennhoff University of Virginia Department of Economics Dissertation, 2002 | 9 | 2002 |
| The Consequences of “Consideration Payments”: Lessons from Radio Payola AD Rennhoff Review of Industrial Organization 36 (2), 133-147, 2010 | 6* | 2010 |
| Promotional Payments and Firm Characteristics: A Cross-Industry Study A Rennhoff Unpublished manuscript. Drexel University, LeBow College of Business. http …, 2004 | 5 | 2004 |
| Retailer price distributions and promotional activities AD Rennhoff, K Serfes Economics Letters 103 (2), 91-95, 2009 | 3 | 2009 |
| Consumer demand for charitable purchases: Evidence from a field experiment on Girl Scout Cookie sales MF Owens, AD Rennhoff, CL Baum Journal of Economic Behavior & Organization 152, 47-63, 2018 | 2 | 2018 |
| Advertising content and avoidance, new media or old media, and media coverage of celebrity suicides HJ Martin, AD Rennhoff Journal of Media Economics 29 (2), 49-50, 2016 | 2 | 2016 |
| Spanish TV regulations and audiences for soccer matches, factors influencing utility from watching TV, and how media coverage influences financial returns for Australian companies HJ Martin, AD Rennhoff Journal of Media Economics 28 (1), 1-3, 2015 | 2 | 2015 |
Kenneth C WilburProfessor of Marketing and Analytics, Rady School of Management, University of California, San DiegoVerified email at ucsd.edu
