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Ina Melati Indartoyo
Ina Melati Indartoyo
Faculty of Economics & Business, Gadjah Mada University
Verified email at mail.ugm.ac.id
Title
Cited by
Cited by
Year
Pengembangan Model Daya Saing UMKM Batik Melalui ECS
R Dewanti, I Melati, F Simbolon
Binus Business Review 4 (1), 41-57, 2013
202013
Pengaruh display produk pada keputusan pembelian konsumen
I Melati
Binus Business Review 3 (2), 875-881, 2012
162012
Netnography analysis of consumer sentiment towards panic buying in the early period of the COVID-19 virus spread
IM Indartoyo, DW Kim, BM Purwanto, A Gunawan, RE Riantini, D Gea
2020 International Conference on Information Management and Technology …, 2020
112020
Segmentasi pelanggan pada bisnis wedding organizer
I Melati
Binus Business Review 1 (2), 568-574, 2010
102010
Supply chain design of potato commodity in Wonosobo Regency, Central Java–Indonesia
H Sarjono, L Sanny, I Melati
International Journal of Engineering and Technology (UAE) 7 (4), 42-45, 2018
72018
Analysis of online video advertising factors influencing attitudes towards social media advertising and purchase intention on social media (YouTube): research on millennials in …
M Ina
IJICTDC 4 (1), 8-18, 2019
62019
Penggunaan Teori Motivasi Perlindungan untuk Menjelaskan Fenomena Panic Buying di Periode Awal Terjadinya Pandemik COVID-19
I Melati
Global Business Marketing, 2020
52020
The influence of celebrity endorsement on consumer’s attitude: A study case of smartphone brands in Jakarta, Indonesia
I Melati, T Indira Budiwan, H Sarjono
International Journal of Engineering and Technology 7 (4), 30-32, 2018
52018
The mediation effect of the urge to buy impulsively on grocery online impulse buying decisions
I Melati, BM Purwanto, Y Caturyani, P Olivia Irliane, YA Widyaningsih
Cogent Business & Management 11 (1), 2316941, 2024
42024
Analysis of kids apparel market segmentation amongst millennial moms (an implication for kids apparel retailer in Jakarta)
A Gunawan, IM Indartoyo, BG Muchardie
27th IBIMA Conference Proceedings, 2016
42016
Consumer selection of e-marketplace type based on demographic and behavioral segmentation
I Indartoyo
PalArch's Journal of Archaeology of Egypt/Egyptology 18 (1), 322-332, 2021
32021
A consumer behaviour investigation in search engine utilization through behavioural segmentation approach
IM Indartoyo, E Rahayu, TI Budiwan, A Bismo, AN Sadeghifam
2016 International Conference on Information Management and Technology …, 2016
32016
Investigation of Shopper Segmentation based on the Influence of Popularity Claim towards Impulsive Buying Decision in Online Media Context
IM Indartoyo, DW Kim, A Gunawan, RE Riantini, A Bismo
2020 International Conference on Information Management and Technology …, 2020
22020
Analysing How Indonesian Viewers Choose their Favourite Talk Show Programmes
IM Indartoyo, N Noviyana, TI Budiwan, AN Sadeghifam
VOL. 26 (T) AUG. 2018, 1, 2018
12018
PENGUKURAN CUSTOMER LOYALTY MELALUI ANALISIS EXPERIENTIAL MARKETING, SERVICE QUALITY DAN BRAND IMAGE DENGAN CUSTOMER VALUE SEBAGAI VARIABLE INTERVENING
AS Putra, I Melati
Journal of Business Strategy and Execution, 220-235, 0
1
The Difference between Consistent and Inconsistent Planned Impulse Buying Based on External Stimulus and Virtual Cart Use
I Melati, BM Purwanto, M Rizqiyati, YA Widyaningsih, B Sutikno
Binus Business Review 15 (3), 287-302, 2024
2024
WEBSITE DEVELOPMENT OF HARVEST PRODUCTS BY “TIDAK MENGELUH, BERDOA DAN BEKERJA COMMUNITY”
IM INDARTOYO, AM NAUFA, DK HOMAN, AM DEVI
ICCD 3 (1), 384-387, 2021
2021
An Exploration of Consumer Hidden Insight Towards Impulsive Buying Decision in Online Media Context
IM Indartoyo, DW Kim, AM Devi, A Bismo
2021 International Conference on Information Management and Technology …, 2021
2021
Human Crowd Influence Toward Impulsive Buying Decision
IM Indartoyo, TI Budiwan
디지털융합논문지 7 (1), 25-32, 2020
2020
Conceptual Paper of Eye Tracker Study in Online Impulsive Buying Research
IM Indartoyo, BM Purwanto, TI Budiwan
2019 International Conference on Information Management and Technology …, 2019
2019
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