Pengembangan Model Daya Saing UMKM Batik Melalui ECS R Dewanti, I Melati, F Simbolon Binus Business Review 4 (1), 41-57, 2013 | 20 | 2013 |
Pengaruh display produk pada keputusan pembelian konsumen I Melati Binus Business Review 3 (2), 875-881, 2012 | 16 | 2012 |
Netnography analysis of consumer sentiment towards panic buying in the early period of the COVID-19 virus spread IM Indartoyo, DW Kim, BM Purwanto, A Gunawan, RE Riantini, D Gea 2020 International Conference on Information Management and Technology …, 2020 | 11 | 2020 |
Segmentasi pelanggan pada bisnis wedding organizer I Melati Binus Business Review 1 (2), 568-574, 2010 | 10 | 2010 |
Supply chain design of potato commodity in Wonosobo Regency, Central Java–Indonesia H Sarjono, L Sanny, I Melati International Journal of Engineering and Technology (UAE) 7 (4), 42-45, 2018 | 7 | 2018 |
Analysis of online video advertising factors influencing attitudes towards social media advertising and purchase intention on social media (YouTube): research on millennials in … M Ina IJICTDC 4 (1), 8-18, 2019 | 6 | 2019 |
Penggunaan Teori Motivasi Perlindungan untuk Menjelaskan Fenomena Panic Buying di Periode Awal Terjadinya Pandemik COVID-19 I Melati Global Business Marketing, 2020 | 5 | 2020 |
The influence of celebrity endorsement on consumer’s attitude: A study case of smartphone brands in Jakarta, Indonesia I Melati, T Indira Budiwan, H Sarjono International Journal of Engineering and Technology 7 (4), 30-32, 2018 | 5 | 2018 |
The mediation effect of the urge to buy impulsively on grocery online impulse buying decisions I Melati, BM Purwanto, Y Caturyani, P Olivia Irliane, YA Widyaningsih Cogent Business & Management 11 (1), 2316941, 2024 | 4 | 2024 |
Analysis of kids apparel market segmentation amongst millennial moms (an implication for kids apparel retailer in Jakarta) A Gunawan, IM Indartoyo, BG Muchardie 27th IBIMA Conference Proceedings, 2016 | 4 | 2016 |
Consumer selection of e-marketplace type based on demographic and behavioral segmentation I Indartoyo PalArch's Journal of Archaeology of Egypt/Egyptology 18 (1), 322-332, 2021 | 3 | 2021 |
A consumer behaviour investigation in search engine utilization through behavioural segmentation approach IM Indartoyo, E Rahayu, TI Budiwan, A Bismo, AN Sadeghifam 2016 International Conference on Information Management and Technology …, 2016 | 3 | 2016 |
Investigation of Shopper Segmentation based on the Influence of Popularity Claim towards Impulsive Buying Decision in Online Media Context IM Indartoyo, DW Kim, A Gunawan, RE Riantini, A Bismo 2020 International Conference on Information Management and Technology …, 2020 | 2 | 2020 |
Analysing How Indonesian Viewers Choose their Favourite Talk Show Programmes IM Indartoyo, N Noviyana, TI Budiwan, AN Sadeghifam VOL. 26 (T) AUG. 2018, 1, 2018 | 1 | 2018 |
PENGUKURAN CUSTOMER LOYALTY MELALUI ANALISIS EXPERIENTIAL MARKETING, SERVICE QUALITY DAN BRAND IMAGE DENGAN CUSTOMER VALUE SEBAGAI VARIABLE INTERVENING AS Putra, I Melati Journal of Business Strategy and Execution, 220-235, 0 | 1 | |
The Difference between Consistent and Inconsistent Planned Impulse Buying Based on External Stimulus and Virtual Cart Use I Melati, BM Purwanto, M Rizqiyati, YA Widyaningsih, B Sutikno Binus Business Review 15 (3), 287-302, 2024 | | 2024 |
WEBSITE DEVELOPMENT OF HARVEST PRODUCTS BY “TIDAK MENGELUH, BERDOA DAN BEKERJA COMMUNITY” IM INDARTOYO, AM NAUFA, DK HOMAN, AM DEVI ICCD 3 (1), 384-387, 2021 | | 2021 |
An Exploration of Consumer Hidden Insight Towards Impulsive Buying Decision in Online Media Context IM Indartoyo, DW Kim, AM Devi, A Bismo 2021 International Conference on Information Management and Technology …, 2021 | | 2021 |
Human Crowd Influence Toward Impulsive Buying Decision IM Indartoyo, TI Budiwan 디지털융합논문지 7 (1), 25-32, 2020 | | 2020 |
Conceptual Paper of Eye Tracker Study in Online Impulsive Buying Research IM Indartoyo, BM Purwanto, TI Budiwan 2019 International Conference on Information Management and Technology …, 2019 | | 2019 |