Cindy SB Ngai
TitleCited byYear
Communication with stakeholders through corporate web sites: An exploratory study on the CEO messages of major corporations in Greater China
CSB Ngai, RG Singh
Journal of Business and Technical Communication 28 (3), 352-394, 2014
132014
The effectiveness of crisis communication strategies on Sina Weibo in relation to Chinese publics’ acceptance of these strategies
CSB Ngai, Y Jin
Journal of Business and Technical Communication 30 (4), 451-494, 2016
82016
Transforming into the new era: Public relations industry in Hong Kong and China
CSB Ngai, PPK Ng
Public Relations Review 39 (5), 575-577, 2013
82013
Move structure and communication style of leaders’ messages in corporate discourse: A cross-cultural perspective
CSB Ngai, RG Singh
Discourse & Communication 11 (3), 276-295, 2017
42017
How Ikea turns crisis into opportunity
CSB Ngai, J Falkheimer
Public Relations Review 43 (1), 246-248, 2017
42017
Translating eroticism in traditional Chinese drama: three English versions of The Peony Pavilion
TK Lee, SBC Ngai
Babel, 2012
42012
Using dialectics to build leader-stakeholder relationships: An exploratory study on relational dialectics in Chinese corporate leaders’ web-based messages
CSB Ngai, RG Singh
International Journal of Business Communication 55 (1), 3-29, 2018
32018
Communication styles embedded in the bilingual e-messages of corporate leaders in greater China
CSB Ngai, RG Singh
Role of Language and Corporate Communication in Greater China, 91-108, 2015
32015
Corporate communication practices and trends in Hong Kong 2011–2013
WC So, SB Ngai, D Wu, PK Ng
22013
中国戏曲翻译初探
魏城璧, 李忠庆
南京大学出版社, 2012
22012
Role of Language and Corporate Communication in Greater China
P NG, C NGAI
Berlin, Heidelberg, GERMANY, Springer Berlin Heidelberg, 2015
12015
Perceptions of'Glocalizing'Trilingual Practices in Hong Kong Corporate Communication (CC) Context: In-Depth Interviews with Local Bilingual CC Majors
PPK Ng, CSB Ngai
International Proceedings of Economics Development and Research 80, 1, 2014
12014
论《 牡丹亭》 英译策略的运用和局限
魏城璧
文化 4 (1), 2011
12011
An exploratory study on content and style as driving factors facilitating dialogic communication between corporations and publics on social media in China
CSB Ngai, S Einwiller, RG Singh
Public Relations Review, 101813, 2019
2019
Corporate Social Responsibility
CJF Hung‐Baesecke, YRR Chen, CSB Ngai, M Ma
Public Relations Theory: Application and Understanding, 185, 2019
2019
Professional Communication
CSB Ngai
The International Encyclopedia of Strategic Communication, 2019
2019
Cultivating Confucius’ Ren in Hong Kong Higher Education
CSB Ngai, RG Singh
Higher Education and Hope, 177-196, 2019
2019
Innovating an integrated approach to collaborative eLearning practices in higher education: the case study of a corporate communication e-platform
CSB Ngai, WM Lee, PPK Ng, DD Wu
Studies in Higher Education, 1-21, 2018
2018
Reading beyond the lines: themes and cultural values in corporate leaders’ communication
CSB Ngai, RG Singh
Journal of Communication Management 22 (2), 212-232, 2018
2018
Representations of the dead and the afterlife in translations of Mudan Ting, a masterpiece in Chinese Kunqu theatre
CSB Ngai
Babel 62 (2), 191-210, 2016
2016
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Articles 1–20