Extracting brand information from social networks: Integrating image, text, and social tagging data J Klostermann, A Plumeyer, D Böger, R Decker International Journal of Research in Marketing 35 (4), 538-556, 2018 | 163 | 2018 |
The Effect of Corporate Political Advocacy on Brand Perception: An Event Study Analysis J Klostermann, C Hydock, R Decker Journal of Product & Brand Management, 2021 | 54 | 2021 |
Presentation of celebrities’ private life through visual social media J Klostermann, M Meißner, A Max, R Decker Journal of Business Research 156, 113524, 2023 | 17 | 2023 |
Better together: involving consumers in the ideation, creation and dissemination of transformative value N Bilstein, PWJ Verlegh, J Klostermann, E Akpinar Journal of Service Management 33 (4/5), 520-530, 2022 | 14 | 2022 |
Avengers, assemble! A network-based contingency analysis of spillover effects in multi-brand alliances J Klostermann, TK Hinze, F Völckner, AK Kupfer, R Schwerdtfeger Journal of the Academy of Marketing Science 52 (2), 449-469, 2024 | 4 | 2024 |