| Digital transformation: a review, synthesis and opportunities for future research S Nadkarni, R Prügl Management Review Quarterly 71, 233-341, 2021 | 996 | 2021 |
| Extending Lead‐User Theory: Antecedents and Consequences of Consumers' Lead Userness* M Schreier, R Prügl Journal of Product Innovation Management 25 (4), 331-346, 2008 | 501 | 2008 |
| Learning from leading‐edge customers at The Sims: opening up the innovation process using toolkits R Prügl, M Schreier R&d Management 36 (3), 237-250, 2006 | 354 | 2006 |
| Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities M Schreier, S Oberhauser, R Prügl Marketing Letters 18, 15-30, 2007 | 337 | 2007 |
| Measuring socioemotional wealth in family-owned and-managed firms: A validation and short form of the FIBER Scale J Hauck, J Suess-Reyes, S Beck, R Prügl, H Frank Journal of Family Business Strategy 7 (3), 133-148, 2016 | 299 | 2016 |
| Innovation activities during intra-family leadership succession in family firms: An empirical study from a socioemotional wealth perspective J Hauck, R Prügl Journal of Family Business Strategy 6 (2), 104-118, 2015 | 286 | 2015 |
| Pyramiding: Efficient search for rare subjects E Von Hippel, N Franke, R Prügl Research Policy 38 (9), 1397-1406, 2009 | 226 | 2009 |
| Why the family business brand matters: Brand authenticity and the family firm trust inference M Lude, R Prügl Journal of Business Research 89, 121-134, 2018 | 211 | 2018 |
| Branding the family firm: A review, integrative framework proposal, and research agenda CB Astrachan, I Botero, JH Astrachan, R Prügl Journal of Family Business Strategy 9 (1), 3-15, 2018 | 210 | 2018 |
| Crossing Domain‐Specific Boundaries in Search of Innovation: Exploring the Potential of Pyramiding* MK Poetz, R Prügl Journal of Product Innovation Management 27 (6), 897-914, 2010 | 145 | 2010 |
| Family firm reputation and humanization: Consumers and the trust advantage of family firms under different conditions of brand familiarity S Beck, R Prügl Family Business Review 31 (4), 460-482, 2018 | 139 | 2018 |
| An explorative model of business model scalability G Stampfl, R Prügl, V Osterloh International Journal of Product Development 18 (3-4), 226-248, 2013 | 136 | 2013 |
| Responding to digital transformation by external corporate venturing: An enterprising family identity and communication patterns perspective R Prügl, DI Spitzley Journal of Management Studies 58 (1), 135-164, 2021 | 100 | 2021 |
| Risky decisions and the family firm bias: An experimental study based on prospect theory M Lude, R Prügl Entrepreneurship Theory and Practice 43 (2), 386-408, 2019 | 92 | 2019 |
| Preparing business students for co-operation in multi-disciplinary new venture teams: Empirical insights from a business-planning course C Lüthje, R Prügl Technovation 26 (2), 211-219, 2006 | 72 | 2006 |
| A user community‐based approach to leveraging technological competences: An exploratory case study of a technology start‐up from MIT P Keinz, R Prügl Creativity and Innovation Management 19 (3), 269-289, 2010 | 67 | 2010 |
| Marketing and branding in family business: Assessing the landscape and charting a path forward CB Astrachan, R Prügl, JF Hair Jr, BJ Babin Journal of Family Business Strategy 10 (1), 3-7, 2019 | 66 | 2019 |
| Revealing the family: Effects of being perceived as a family firm in the recruiting market in Germany C Kahlert, IC Botero, R Prügl Journal of Family Business Management 7 (1), 21-43, 2017 | 56 | 2017 |
| Communicating the family firm brand: Antecedents and performance effects S Beck, R Prügl, K Walter European Management Journal 38 (1), 95-107, 2020 | 53 | 2020 |
| Love is in the air. Consumers' perception of products from firms signaling their family nature N Rauschendorfer, R Prügl, M Lude Psychology & Marketing 39 (1), 239-249, 2022 | 50 | 2022 |
Susanne BeckWarwick Business SchoolVerified email at wbs.ac.uk
