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Mi Zhou
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Consumer Behavior in the Online Classroom: Using Video Analytics and Machine Learning to Understand the Consumption of Video Courseware
M Zhou, GH Chen, P Ferreira, MD Smith
Journal of Marketing Research 58 (6), 1079-1100, 2021
652021
When the Bank Comes to You: Branch Network and Customer Omnichannel Banking Behavior
M Zhou, D Geng, V Abhishek, B Li
Information Systems Research 31 (1), 176-197, 2020
572020
The Effects of Social Popularity and Deal Scarcity at Different Stages of Online Shopping
C Yi, Z Jiang, M Zhou
International Conference on Information Systems (ICIS), 2014
122014
Linking Clicks to Bricks: Understanding the Effects of Email Advertising on Multichannel Sales
M Zhou, V Abhishek, EH Kennedy, K Srinivasan, R Sinha
Information Systems Research, 2024
4*2024
How Does AI-Generated Voice Affect Online Video Creation? Evidence from TikTok
X Zhang, M Zhou, GM Lee
Available at SSRN 4676705, 2023
4*2023
Predicting Instructor Performance in Online Education: An Interpretable Hierarchical Transformer with Contextual Attention
W Wang, M Zhou, B Li, H Zhuang
Forthcoming at Information System Research, 2023
3*2023
Bias in Generative AI
M Zhou, V Abhishek, T Derdenger, J Kim, K Srinivasan
arXiv preprint arXiv:2403.02726, 2024
2*2024
Investigating the Effects of Product Popularity and Time Restriction: The Moderating Role of Consumers’ Goal Specificity
C Yi, Z Jiang, M Zhou
Production and Operations Management 32 (9), 2723-2739, 2023
22023
How User Control Affects the Effectiveness of Video Advertising?
C Yi, M Zhou
Chinese Journal of Management Science 25 (2), 139-146, 2017
2*2017
The Impact of Instructor Personality on the Success of Online Educational Videos: A Multimodal Deep Learning Approach
Y Liang, M Zhou, P Ferreira, MD Smith
2022
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Articles 1–10