Claudia Townsend
Claudia Townsend
Associate Professor of Marketing, University of Miami
Verified email at - Homepage
Cited by
Cited by
Consumer neuroscience: Assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking
RN Khushaba, C Wise, S Kodagoda, J Louviere, BE Kahn, C Townsend
Expert systems with applications 40 (9), 3803-3812, 2013
The “visual preference heuristic”: The influence of visual versus verbal depiction on assortment processing, perceived variety, and choice overload
C Townsend, BE Kahn
Journal of Consumer Research 40 (5), 993-1015, 2014
Self-affirmation through the choice of highly aesthetic products
C Townsend, S Sood
Journal of Consumer Research 39 (2), 415-428, 2012
The impact of dynamic presentation format on consumer preferences for hedonic products and services
AL Roggeveen, D Grewal, C Townsend, R Krishnan
Journal of Marketing 79 (6), 34-49, 2015
When and how aesthetics influences financial decisions
C Townsend, SB Shu
Journal of Consumer Psychology 20 (4), 452-458, 2010
Is planning good for you? The differential impact of planning on self-regulation
C Townsend, W Liu
Journal of Consumer Research 39 (4), 688-703, 2012
Beyond “pink it and shrink it” perceived product gender, aesthetics, and product evaluation
M Van Tilburg, T Lieven, A Herrmann, C Townsend
Psychology & Marketing 32 (4), 422-437, 2015
The space-to-product ratio effect: How interstitial space influences product aesthetic appeal, store perceptions, and product preference
J Sevilla, C Townsend
Journal of Marketing Research 53 (5), 665-681, 2016
Self-identity and consumer behavior
J Escalas
Journal of Consumer Research 39 (5), xv-xviii, 2013
Toward an optimal donation solicitation: Evidence from the field of the differential influence of donor-related and organization-related information on donation choice and amount
TM Fajardo, C Townsend, W Bolander
Journal of Marketing 82 (2), 142-152, 2018
The price of beauty: Differential effects of design elements with and without cost implications in nonprofit donor solicitations
C Townsend
Journal of Consumer Research 44 (4), 794-815, 2017
Buying beauty for the long run:(Mis) predicting liking of product aesthetics
EC Buechel, C Townsend
Journal of Consumer Research 45 (2), 275-297, 2018
Assortment variety: too much of a good thing?
BE Kahn, E Weingarten, C Townsend
Review of Marketing Research, 2013
Experiential product framing and its influence on the creation of consumer reviews
I Gallo, C Townsend, I Alegre
Journal of Business Research 98, 177-190, 2019
Where you say it matters: Why packages are a more believable source of product claims than advertisements
TM Fajardo, C Townsend
Journal of Consumer Psychology 26 (3), 426-434, 2016
Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos
C Morgan, TM Fajardo, C Townsend
Journal of the Academy of Marketing Science 49, 566-583, 2021
Collaborative art: A transformational force within communities
MG Bublitz, T Rank-Christman, L Cian, X Cortada, A Madzharov, ...
Journal of the Association for Consumer Research 4 (4), 313-331, 2019
Using aesthetics and self-affirmation to encourage openness to risky (and safe) choices.
SB Shu, C Townsend
Journal of Experimental Psychology: Applied 20 (1), 22, 2014
User Design through Self-Customization
C Townsend, U Kaiser, M Schreier
Cambridge Handbook of Consumer Psychology, 2014
The impact of the mere presence of social media share icons on product interest and valuation
C Townsend, DT Neal, C Morgan
Journal of business research 100, 245-254, 2019
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