| Unstructured data in marketing B Balducci, D Marinova Journal of the Academy of Marketing Science 46, 557-590, 2018 | 314 | 2018 |
| Deep formality: sentence formality prediction with deep learning C Li, W Wang, B Balducci, L Hu, M Gordon, D Marinova, Y Shang 2022 IEEE 23rd International Conference on Information Reuse and Integration …, 2022 | 7 | 2022 |
| Visualization ability and the elaborations that sustain product desire ML Richins, B Balducci Psychology & Marketing 38 (9), 1591-1607, 2021 | 5 | 2021 |
| Predicting conversation outcomes using multimodal transformer C Li, W Wang, B Balducci, D Marinova, Y Shang 2021 International Joint Conference on Neural Networks (IJCNN), 1-6, 2021 | 4 | 2021 |
| How well can language models understand politeness? C Li, B Pang, W Wang, L Hu, M Gordon, D Marinova, B Balducci, Y Shang 2023 IEEE Conference on Artificial Intelligence (CAI), 230-231, 2023 | 2 | 2023 |
| Toward predicting communication effectiveness Z Peng, W Wang, B Balducci, D Marinova, Y Shang 2018 IEEE Third International Conference on Data Science in Cyberspace (DSC …, 2018 | 2 | 2018 |
| Voice in customer loyalty research B Balducci, D Marinova Handbook of Research on Customer Loyalty, 107-128, 2022 | 1 | 2022 |
Wenbo WangUniversity of MissouriVerified email at mail.missouri.edu
