ilke kardes
ilke kardes
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Title
Cited by
Cited by
Year
Managing global megaprojects: Complexity and risk management
I Kardes, A Ozturk, ST Cavusgil, E Cavusgil
International Business Review 22 (6), 905-917, 2013
2452013
Middle-class consumers in emerging markets: Conceptualization, propositions, and implications for international marketers
ST Cavusgil, S Deligonul, I Kardes, E Cavusgil
Journal of International Marketing 26 (3), 94-108, 2018
442018
Brazil: rapid development, internationalization, and middle class formation
ST Cavusgil, I Kardes
Internext 8 (1), 1-16, 2013
312013
Markaların çevre dostu uygulamalarının tüketicinin marka tercihi üzerindeki etkisi
İ Kardeş
Ege Akademik Bakış 11 (1), 165-177, 2011
312011
Reaching middle class consumers in emerging markets: Unlocking market potential through urban-based analysis
I Kardes
International Business Review 25 (3), 703-710, 2016
282016
Defining and measuring the middle class in emerging markets
ST Cavusgil, I Kardes
Research World Magazine-Esomar 1 (March-April), 47-49, 2013
92013
Increasing classroom engagement in international business courses via digital technology
I Kardes
Journal of Teaching in International Business 31 (1), 51-74, 2020
42020
Targeting middle-class in emerging markets: the case of Brazil
I Kardes, G Chueke
Rutgers Business Review 2 (3), 279-294, 2017
42017
Online retailing: determinants of competition between multinationals and local firms in emerging markets
I Kardes, LR Flynn, M Dugan
International Journal of Retail & Distribution Management, 2020
22020
New insights into brazilian multinationals: perspectives from the field
ST Cavusgil, I Kardes
Revista de Administração de Empresas 52, 110-111, 2012
22012
DIFFERENCES IN MILLENNIALS IN EMERGING MARKETS AND DEVELOPED COUNTRIES: THE CASE OF TURKEY AND THE UNITED STATES.
TH Reisenwitz, I Kardes, AY Zengin
Journal of Business Strategies 38 (1), 2021
2021
Reviewers for Journal of Teaching in International Business, Volume 30 (2019)
S Aguilar-Barrientos, H Alberts, D Baçić, S Brockhaus, J Bruen, V Cathro, ...
JOURNAL OF TEACHING IN INTERNATIONAL BUSINESS 31 (1), 98-99, 2020
2020
Cavusgil’s contribution to export marketing management and strategy
VV Bamiatzi, I Kardes
Research Handbook on Export Marketing, 2014
2014
Brasil: rápido desenvolvimento, internacionalização e formação de classe média
ST Cavusgil, I Kardes
. 8 (1), 1-16, 2013
2013
Novas percepções sobre multinacionais brasileiras: perspectivas do campo
ST Cavusgil, I Kardes
RAE-Revista de Administração de Empresas 52 (1), 110-111, 2012
2012
Brazilian Multinationals: Competences for Internationalization
ST Cavusgil, I Kardes
RAE-REVISTA DE ADMINISTRACAO DE EMPRESAS 52 (1), 110-111, 2012
2012
Impact of the Environment-Friendly Activities of Brands on Brand Preference
İ KARDEŞ
Ege Academic Review 11 (1), 165-177, 0
A Cross-Cultural Comparison of Brand Personality
I Kardes
East European Doctoral Student Conference, 31, 0
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