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Masoumeh Hosseinpour
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Pleasant Ambient Scents: A Meta-Analysis of Customer Responses and Situational Contingencies
H Roschk, M Hosseinpour
Journal of Marketing 84 (1), 125–145, 2020
972020
Your Personal Motivator is with You: A Systematic Review of Mobile Phone Applications Aiming at Increasing Physical Activity
M Hosseinpour, R Terlutter
Sports Medicine 49 (9), 1425–1447, 2019
862019
How Go Green Campaign Effects on Malaysian Intention towards Green Behaviour
M Hosseinpour, Z Mohamed, G Rezai, MN Shamsudin, I AbdLatif
Journal of Applied Sciences 15 (6), 929, 2015
432015
Consumer’s Intention of Purchase Sustainable Products: The Moderating Role of Attitude and Trust
M Hosseinpour, H Nezakati, SM Sidin, WF Yee
Journal of Marketing and Management 7 (1), 40-49, 2015
272015
Green Tourism Practices in Malaysia
H Nezakati, M Hosseinpour
Hospitality and Tourism Sustainability, 2014
192014
Highlighting Influential Factor to Inculcate Green Behaviour
MH Hassan, M Hosseinpour, H Nezakati, M Jofreh
Journal of Applied Sciences 15 (3), 405-410, 2015
112015
Effects of Go-Green Campaigns on Changing Attitude towards Green Behaviour
G Rezai, M Hosseinpour, MN Shamsudin, I Abd Latif, J Sharifuddin
Pertanika Journal of Social Sciences & Humanities 23 (Spec. June), 77-92, 2015
112015
Government Concerns of Consumers’ Intention to Purchase Green Products (Preliminary Study-Malaysia Evidence)
H Nezakati, M Hosseinpour, MH Hassan
Journal of Applied Sciences 14 (15), 1757-1762, 2014
72014
Coalitions and Their Negative Consequences: An Examination in Service Failure-Recovery Situations
H Roschk, M Hosseinpour, J Breitsohl
Journal of Service Research 26 (4), 614–635, 2023
62023
Consumer-to-Consumer Conflicts and Brand Moderation Strategies During COVID-19 Service Failures: A Framework for International Marketers
D Dineva, J Breitsohl, H Roschk, M Hosseinpour
International Marketing Review, 2022
62022
Supporting Complaint Management with Artificial Intelligence
H Roschk, M Hosseinpour, G Rezai
Künstliche Intelligenz im Dienstleistungsmanagement, 213-232, 2021
32021
Urban Agriculture as Cooperative Service and Its Contribution to Food Security–Participants and Nonparticipants Perspective
G Rezai, M Jones, RG Saadé, H Roschk, M Hosseinpour
Kooperative Dienstleistungen, 113-129, 2019
22019
The In-Store Location of Promotional Displays Alters Shoppers’ Attention and Buying Decisions
S Steinmann, M Hosseinpour, G Mau, M Schweizer
National Brand and Private Label Marketing Conference, 12-19, 2021
2021
A Systematic Review of the Effects of Technologies on Customer Experience and Behavior in Physical Retailing
M Hosseinpour, S Steinmann, H Roschk, G Tsalis
EMAC 2021 Annual Conference, 2021
2021
Attracting Attention or Selling?! The Thematic Congruence of the Promotional Display with the Shelf Setting Influences Shoppers’ Attention and Buying Decisions
S Steinmann, M Hosseinpour, G Mau, M Schweizer
EMAC 2021 Annual Conference, 2021
2021
A Systematic Analysis of The Effects of Mobile Phone Applications on Physical Activity
M Hosseinpour, R Terlutter, H Roschk
2020 Global Marketing Conference at Seoul, 1483-1484, 2020
2020
Green Behavior and Sustainable Consumption–A Gratifying Conclusion of Environmental Movement
M Hosseinpour, H Nezakati, SM Sidin, WF Yee
Universiti Putra Malaysia Press Serdang• 2016, 131, 2016
2016
Sustainability: The Effective Role of NGOs on Firms
M Hosseinpour, H Nezakati, HJ Ann, J Bojei, S COnCePt
Universiti Putra Malaysia Press Serdang• 2016, 151, 2016
2016
Factors influencing respondents to inculcate green behaviour via go green campaigns
M Hosseinpour, Z Mohamed, G Rezai, M Shamsudin, I Latif
Proceedings of the 3rd International Conference on Management, 2013
2013
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Articles 1–19