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Pradeep Rau
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Cited by
Year
Standardisation of marketing strategy by multinationals
PA Rau, JF Preble
International Marketing Review 4 (3), 18-28, 1987
1581987
The environmental scanning practices of US multinationals in the late 1980's
JF Preble, PA Rau, A Reichel
Management International Review, 4-14, 1988
1551988
Models of consumer behavior: The state of the art
P Rau, S Samiee
Journal of the Academy of Marketing Science 9, 300-316, 1981
631981
The role of marketing activities in the fuzzy front end of innovation: a study of the biotech industry
M Schoonmaker, E Carayannis, P Rau
The Journal of Technology Transfer 38 (6), 850-872, 2013
542013
National barriers to global competitiveness: the case of the IT industry in India
A Chandra, T Fealey, P Rau
Competitiveness Review: An International Business Journal 16 (1), 12-19, 2006
312006
Stability of usage segments, membership shifts across segments and implications for marketing strategy-an empirical examination
MY Hu, PA Rau
The Mid-Atlantic Journal of Business 31 (2), 161, 1995
251995
Marketing strategies for the new Europe: a North American perspective for 1992
JK Ryans, PA Rau
171990
Early‐stage of innovations: Selection system criteria for funding US Biotech SMEs
MG Schoonmaker, GT Solomon, PA Rau
Journal of Small Business Management 55, 60-75, 2017
162017
Planning in Higher Education: A Multiple Scenario Forecasting Approach.
JF Preble, PA Rau
Planning for higher education 14 (2), 1-6, 1986
131986
The environmental scanning practices of multinational firms-an assessment
JF Preble, PA Rau, A Reichel
International Journal of Management 6 (1), 18-28, 1989
121989
Market potential and foreign direct investment: exploring the relationship in emerging markets
ANM Waheeduzzaman, PA Rau
Journal of Competitiveness Studies 14 (1), 44, 2006
112006
Organizational responses of US multinationals to EC-1992: an empirical study
JR Krum, PA Rau
Journal of International Marketing 1 (2), 49-70, 1993
111993
THE MARKETING-RESEARCH PROCESS-ROLE PERCEPTIONS OF RESEARCHERS AND USERS
JR Krum, PA Rau, SK Keiser
Journal of Advertising Research 27 (6), 9-21, 1988
101988
India business: Finding opportunities in this big emerging market
A Chandra, PA Rau, JK Ryans
Paramount Market Publishing, 2002
92002
Corporate public issue advertising: An analysis of the attitudes of chief executives
PA Rau, JF Preble
International Journal of Advertising 7 (4), 293-306, 1988
81988
“Name your price”–online auctions and reference prices
K A. Majid, A Bryant, P A. Rau
Journal of Product & Brand Management 23 (6), 420-428, 2014
72014
Awareness advertising and international market segmentation: an analysis
PA Rau
International Journal of Advertising 6 (4), 313-321, 1987
71987
Online/offline (hybrid) consumers and the attention economy
PA Rau
Thunderbird International Business Review 46 (2), 221-226, 2004
62004
An Examination of the Trends in Corporate Advertising on Public Issues by National and Multinational Firms.
PA Rau
51984
Small-to medium-size biotech firms’ marketing efforts during the fuzzy front end of innovation
MG Schoonmaker, PA Rau
Journal of Medical Marketing 14 (1), 49-56, 2014
42014
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