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Tao (Tony) Deng
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Year
Measuring smartphone usage and task switching with log tracking and self-reports
T Deng, S Kanthawala, J Meng, W Peng, A Kononova, Q Hao, Q Zhang, ...
Mobile Media & Communication 7 (1), 3-23, 2019
1382019
The role of social media advertising in hospitality, tourism and travel: a literature review and research agenda
SC Chu, T Deng, H Cheng
International Journal of Contemporary Hospitality Management 32 (11), 3419-3438, 2020
1142020
Sex segregation in advertising creative departments across the globe
JM Grow, T Deng
Advertising & society review 14 (4), 2014
612014
Global COVID-19 advertisements: Use of informational, transformational and narrative advertising strategies
T Deng, D Ekachai, J Pokrywczynski
Health Communication 37 (5), 628-636, 2022
512022
The impact of personalization on viral behavior intentions on TikTok: The role of perceived creativity, authenticity, and need for uniqueness
SC Chu, T Deng, J Mundel
Journal of Marketing Communications, 1-20, 2022
242022
Social media alcohol advertising among underage minors: effects of models’ age
S Alhabash, J Mundel, T Deng, A McAlister, ET Quilliam, JI Richards, ...
International journal of advertising 40 (4), 552-581, 2021
192021
Tokens in a man’s world: Women in creative advertising departments
JM Grow, T Deng
Media Report to Women, 2015
182015
Gender segregation revealed: Five years of red books data tell a global story
T Deng, JM Grow
Advertising & Society Quarterly 19 (3), 2018
132018
Time’s Up/Advertising Meets Red Books: Hard Data and Women’s Experiences Underscore the Pivotal Nature of 2018
JM Grow, T Deng
Journal of Current Issues & Research in Advertising 42 (1), 34-48, 2021
102021
Selling "kawaii" in advertising: Testing cross-cultural perceptions of kawaii appeals
T Deng
Marquette University, 2014
52014
Tokens in a Man's World: Women in Advertising Creative Departments
JM Grow, T Deng
Media Report to Women 43 (1), 6, 2015
42015
Informational, transformational and transportational advertising strategies
T Deng
Michigan State University, 2019
22019
A Computational Text Analysis Study on Marijuana Edible Product Use on Twitter
H Kim, T Deng, J Mundel, J Honeycutt
The Emerald Handbook of Computer-Mediated Communication and Social Media …, 2022
12022
Consumer Responses to Visual Cues in Food Ads: Considering Endorser Body Size (In) Congruence with Healthy and Unhealthy Foods
J Mundel, J Stantz, T Deng, N Sasiela, S Mucci
Visual Communication Quarterly 29 (1), 17-33, 2022
12022
Luxury fashion brands and women: a comparative analysis between brands and consumers on Instagram
M Mensa, TT Deng
Blanquerna School of Communication and International Relations, 17-35, 2021
12021
AN EXPERIMENTAL INVESTIGATION ON MULTIPLE BRAND ENDORSEMENTS BY NON-CELEBRITY ENDORSERS ON INSTAGRAM
J Mundel, T Deng, C Hope
Global Fashion Management Conference, 358-365, 2019
12019
A New Approach to Advertising Education: The Transformative Impact of a Collaborative Research Laboratory
T Deng, H Kim, N Uysal
Journal of Advertising Education, 10980482231198233, 2023
2023
Marijuana Goes Mainstream: Effect of Branded Vs. Unbranded Packaging on Consumer Responses
J Mundel, T Deng, H Kim, J Stantz
Western Decision Sciences Institute Annual Conference (WDSI), 2022
2022
THE IMPACT OF MORTALITY SALIENCE ON CONSUMERS’RESPONSES TO LUXURY BRAND ADVERTISING EMBEDDED IN A CRISIS-INDUCING SOCIAL MEDIA CONTEXT
SC Chu, T Deng
Global Fashion Management Conference, 35-35, 2021
2021
Conspicuous and Inconspicuous Consumption of Luxury Goods in a Digital World: Implications for Advertisers
SC Chu, T Deng
Global Fashion Management Conference (GFMC), 2021
2021
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