Measuring smartphone usage and task switching with log tracking and self-reports T Deng, S Kanthawala, J Meng, W Peng, A Kononova, Q Hao, Q Zhang, ... Mobile Media & Communication 7 (1), 3-23, 2019 | 138 | 2019 |
The role of social media advertising in hospitality, tourism and travel: a literature review and research agenda SC Chu, T Deng, H Cheng International Journal of Contemporary Hospitality Management 32 (11), 3419-3438, 2020 | 114 | 2020 |
Sex segregation in advertising creative departments across the globe JM Grow, T Deng Advertising & society review 14 (4), 2014 | 61 | 2014 |
Global COVID-19 advertisements: Use of informational, transformational and narrative advertising strategies T Deng, D Ekachai, J Pokrywczynski Health Communication 37 (5), 628-636, 2022 | 51 | 2022 |
The impact of personalization on viral behavior intentions on TikTok: The role of perceived creativity, authenticity, and need for uniqueness SC Chu, T Deng, J Mundel Journal of Marketing Communications, 1-20, 2022 | 24 | 2022 |
Social media alcohol advertising among underage minors: effects of models’ age S Alhabash, J Mundel, T Deng, A McAlister, ET Quilliam, JI Richards, ... International journal of advertising 40 (4), 552-581, 2021 | 19 | 2021 |
Tokens in a man’s world: Women in creative advertising departments JM Grow, T Deng Media Report to Women, 2015 | 18 | 2015 |
Gender segregation revealed: Five years of red books data tell a global story T Deng, JM Grow Advertising & Society Quarterly 19 (3), 2018 | 13 | 2018 |
Time’s Up/Advertising Meets Red Books: Hard Data and Women’s Experiences Underscore the Pivotal Nature of 2018 JM Grow, T Deng Journal of Current Issues & Research in Advertising 42 (1), 34-48, 2021 | 10 | 2021 |
Selling "kawaii" in advertising: Testing cross-cultural perceptions of kawaii appeals T Deng Marquette University, 2014 | 5 | 2014 |
Tokens in a Man's World: Women in Advertising Creative Departments JM Grow, T Deng Media Report to Women 43 (1), 6, 2015 | 4 | 2015 |
Informational, transformational and transportational advertising strategies T Deng Michigan State University, 2019 | 2 | 2019 |
A Computational Text Analysis Study on Marijuana Edible Product Use on Twitter H Kim, T Deng, J Mundel, J Honeycutt The Emerald Handbook of Computer-Mediated Communication and Social Media …, 2022 | 1 | 2022 |
Consumer Responses to Visual Cues in Food Ads: Considering Endorser Body Size (In) Congruence with Healthy and Unhealthy Foods J Mundel, J Stantz, T Deng, N Sasiela, S Mucci Visual Communication Quarterly 29 (1), 17-33, 2022 | 1 | 2022 |
Luxury fashion brands and women: a comparative analysis between brands and consumers on Instagram M Mensa, TT Deng Blanquerna School of Communication and International Relations, 17-35, 2021 | 1 | 2021 |
AN EXPERIMENTAL INVESTIGATION ON MULTIPLE BRAND ENDORSEMENTS BY NON-CELEBRITY ENDORSERS ON INSTAGRAM J Mundel, T Deng, C Hope Global Fashion Management Conference, 358-365, 2019 | 1 | 2019 |
A New Approach to Advertising Education: The Transformative Impact of a Collaborative Research Laboratory T Deng, H Kim, N Uysal Journal of Advertising Education, 10980482231198233, 2023 | | 2023 |
Marijuana Goes Mainstream: Effect of Branded Vs. Unbranded Packaging on Consumer Responses J Mundel, T Deng, H Kim, J Stantz Western Decision Sciences Institute Annual Conference (WDSI), 2022 | | 2022 |
THE IMPACT OF MORTALITY SALIENCE ON CONSUMERS’RESPONSES TO LUXURY BRAND ADVERTISING EMBEDDED IN A CRISIS-INDUCING SOCIAL MEDIA CONTEXT SC Chu, T Deng Global Fashion Management Conference, 35-35, 2021 | | 2021 |
Conspicuous and Inconspicuous Consumption of Luxury Goods in a Digital World: Implications for Advertisers SC Chu, T Deng Global Fashion Management Conference (GFMC), 2021 | | 2021 |