| Do country and culture influence online reviews? An analysis of a multinational retailer’s country-specific sites PA Barbro, SM Mudambi, D Schuff Journal of International Consumer Marketing 32 (1), 1-14, 2020 | 26 | 2020 |
| The influence of selfies on product and image evaluation PA Barbro Academy of Marketing Studies Journal 23 (4), 1-15, 2019 | 4 | 2019 |
| ONE OF YOUR NEIGHBORS IS A SWINGER: WHY DON'T MARKETING ACADEMICS CARE? INTRODUCING CONSENSUAL NON-MONOGAMY PA Barbro Academy of Marketing Studies Journal 25 (1), 1-7, 2021 | 2 | 2021 |
| The dynamics of online customer review engagement P Barbro Proceedings of the 2012 Direct/Interactive Marketing Research Summit, Las …, 2012 | 2 | 2012 |
| What makes more, better? An exploratory study on the effects of firm-level commercial operations attributes on pharmaceutical business performance GA Chressanthis, EM Eisenstein, PA Barbro Journal of Medical Marketing 15 (1-2), 10-25, 2015 | 1 | 2015 |
| I Will Like Your Product but not Your Face: An Introduction to Selfies in Online Reviews PA Barbro | | 2020 |
| I Will Like Your Product, but First Let Me Take a Selfie PA Barbro | | 2019 |
| Content and context: Consumer interactions with digital decision aids PA Barbro Temple University, 2015 | | 2015 |
