| Does loyalty matter? Impact of brand loyalty and sales promotion on brand equity J Joseph, B Sivakumaran, S Mathew Journal of Promotion Management 26 (4), 524-543, 2020 | 51 | 2020 |
| The moderating effect of loyalty on the relationship of sales promotions and brand equity J Joseph, B Sivakumaran ACR Asia-Pacific Advances, 2009 | 21 | 2009 |
| Consumer promotions in the Indian market J Joseph, B Sivakumaran Journal of International Consumer Marketing 23 (2), 151-165, 2011 | 17 | 2011 |
| Do sales promotions necessarily erode brand equity? Maybe not J Joseph, B Sivakumaran Advances in consumer research 35 (1), 823, 2008 | 12 | 2008 |
| Winning the loyalty cup: impact of symbol-related brand elements on brand loyalty of sports clubs A Reghunathan, J Joseph International Journal of Sport Management and Marketing 21 (3-4), 245-264, 2021 | 3 | 2021 |
| Stepping Up Humanitarian Operations: Lessons From Tropical Cyclone Ockhi J John, J Joseph, S Mathew Available at SSRN 3188802, 2018 | 3 | 2018 |
| Men will be men, women will be women: The case of cross-gender brand extensions A Reghunathan, J Joseph Advances in Consumer Research 45, 465-468, 2017 | 3 | 2017 |
| Additive Scholarship and Divisive Credits: The Case of Multiple Authors in Marketing Papers J Joseph Available at SSRN 2397157, 2014 | 2 | 2014 |
| Rotating Savings and Credit Associations: A Case Study of ‘Panampayattu’ J Joseph, S Thomas Available at SSRN 2237841, 2013 | 2 | 2013 |
| Do Retailers Know How Customers Value Brands? J Joseph, B Sivakumaran ACR Asia-Pacific Advances, 2009 | 1 | 2009 |
| Workplace bullying and employee silence: the role of affect-based trust and climate for conflict management A Krishna, D Soumyaja, J Joseph International Journal of Conflict Management, 2024 | | 2024 |
| Over two decades of research on choice overload: An overview and research agenda BM Jacob, S Thomas, J Joseph International Journal of Consumer Studies 48 (2), e13029, 2024 | | 2024 |
| What decides my purchase of non-fungible tokens? AA Vishnu Prasad V, Meta Dev Prasad Murthy, Joshy Joseph Journal of Consumer Behaviour, 2023 | | 2023 |
| Choice Overload: A Systematic Literature Review B Jacob, J Joseph Available at SSRN 4434106, 2023 | | 2023 |
| Conventroad. com: a fashion curation experiment I Johnson, N Thomas, J Joseph, P Narayanan, A Nambudiri Emerald Emerging Markets Case Studies 13 (1), 1-26, 2023 | | 2023 |
| A Comprehensive Analysis of Choice Overload in Mutual Funds B Jacob, J Joseph Available at SSRN 4134300, 2022 | | 2022 |
| Essays on cross-gender brand extensions R Aravind, J Joseph, K Purani, AF Mathew Indian Institute of Management Kozhikode, 2020 | | 2020 |
| Decision Fatigue S Mathew, J Joseph LISTENING TO CONSUMERS OF EMERGING MARKETS, 175, 2014 | | 2014 |
Bharadhwaj SivakumaranDean, Paari School of Business, SRM University, AP, IndiaVerified email at srmap.edu.in
