| The category-demand effects of price promotions VR Nijs, MG Dekimpe, JBEM Steenkamps, DM Hanssens Marketing science 20 (1), 1-22, 2001 | 772 | 2001 |
| Competitive reactions to advertising and promotion attacks JBEM Steenkamp, VR Nijs, DM Hanssens, MG Dekimpe Marketing science 24 (1), 35-54, 2005 | 381 | 2005 |
| Retail-price drivers and retailer profits VR Nijs, S Srinivasan, K Pauwels Marketing Science 26 (4), 473-487, 2007 | 165 | 2007 |
| Empirical models of manufacturer-retailer interaction: A review and agenda for future research KL Ailawadi, ET Bradlow, M Draganska, V Nijs, RP Rooderkerk, K Sudhir, ... Marketing Letters 21, 273-285, 2010 | 97 | 2010 |
| Channel pass-through of trade promotions V Nijs, K Misra, ET Anderson, K Hansen, L Krishnamurthi Marketing Science 29 (2), 250-267, 2010 | 85 | 2010 |
| Wal-Mart's impact on supplier profits Q Huang, VR Nijs, K Hansen, ET Anderson Journal of Marketing Research 49 (2), 131-143, 2012 | 74 | 2012 |
| Demand-based pricing versus past-price dependence: a cost-benefit analysis S Srinivasan, K Pauwels, V Nijs Journal of Marketing 72 (March), 15-27, 2008 | 69 | 2008 |
| Outsourcing retail pricing to a category captain: The role of information firewalls VR Nijs, K Misra, K Hansen Marketing Science 33 (1), 66-81, 2014 | 40 | 2014 |
| Measuring short‐and long‐run promotional effectiveness on scanner data using persistence modelling MG Dekimpe, DM Hanssens, VR Nijs, JBEM Steenkamp Applied Stochastic Models in Business and Industry 21 (4‐5), 409-416, 2005 | 40 | 2005 |
| Advertising spending patterns and competitor impact MJ Gijsenberg, VR Nijs International Journal of Research in Marketing 36 (2), 232-250, 2019 | 23 | 2019 |
| Tracing the impact of price promotions across categories V Nijs Working Paper, 0 | 13* | |
| Understanding the role of adstock in advertising decisions MJ Gijsenberg, HJ Van Heerde, MG Dekimpe, VR Nijs Available at SSRN 1905426, 2011 | 12* | 2011 |
| The category-demand effects of price promotions VR Nijs, MG Dekimpe, JBEM Steenkamps, DM Hanssens Long-term impact of marketing: a compendium, 187-233, 2018 | 6* | 2018 |
| Selecting a category captain: The impact on manufacturers, retailers, and consumers K Misra, V Nijs, K Hansen London Business School, 2009 | 3 | 2009 |
| Resident attitudes towards tourism V Nijs Testing the resident empowerment through tourism scale 481, 2017 | 2 | 2017 |
| De Vlaanderenvakantieganger V Nijs, R De Bruyn De Boeck Hoger, 2002 | 2 | 2002 |
| Essays on the dynamic category-level impact of price promotions V Nijs Dissertation, 2001 | 2 | 2001 |
| Emotional Counter-Conditioning of Brand Attitudes M Brendl, V Nijs, E Walther, J Moeller ACR North American Advances, 2013 | 1 | 2013 |
| Advertising Timing: In-Phase of Out-of-Phase with Competitors M Gijsenberg, VR Nijs | | 2018 |
| Advertising Timing M Gijsenberg, VR Nijs Research Report, 2018 | | 2018 |
