| The effect of web characteristics on relationship building S Jo, Y Kim Journal of public relations research 15 (3), 199-223, 2003 | 351 | 2003 |
| Paradigm shift of employee communication: The effect of management communication on trusting relationships S Jo, SW Shim Public relations review 31 (2), 277-280, 2005 | 303 | 2005 |
| Organisation‐public relationships: Measurement validation in a university setting S Jo, L Childers Hon, BR Brunner Journal of Communication Management 9 (1), 14-27, 2005 | 182 | 2005 |
| Measurement of organization–public relationships: Validation of measurement using a manufacturer–retailer relationship S Jo Journal of public relations research 18 (3), 225-248, 2006 | 179 | 2006 |
| Media or personal relations? Exploring media relations dimensions in South Korea S Jo, Y Kim Journalism & Mass Communication Quarterly 81 (2), 292-306, 2004 | 115 | 2004 |
| A cross‐cultural study of the world wide web and public relations S Jo, J Jung Corporate Communications: An International Journal 10 (1), 24-40, 2005 | 82 | 2005 |
| Effect of content type on impact: Editorial vs. advertising S Jo Public Relations Review 30 (4), 503-512, 2004 | 80 | 2004 |
| The effect of online media credibility on trust relationships S Jo Journal of website promotion 1 (2), 57-78, 2005 | 76 | 2005 |
| The effects of television viewing, cultural proximity, and ethnocentrism on country image JW Yoo, S Jo, J Jung Social Behavior and Personality: an international journal 42 (1), 89-96, 2014 | 64 | 2014 |
| The portrayal of public relations in the news media S Jo Mass Communication and Society 6 (4), 397-411, 2003 | 64 | 2003 |
| Magazine reading experience and advertising engagement: A uses and gratifications perspective J Kim, J Lee, S Jo, J Jung, J Kang Journalism & Mass Communication Quarterly 92 (1), 179-198, 2015 | 59 | 2015 |
| Does culture matter?: a cross-national investigation of women's responses to cancer prevention campaigns KH Han, S Jo Health care for women international 33 (1), 75-94, 2012 | 29 | 2012 |
| Factors shaping activists’ perceptions of corporate organizations: An empirical case from South Korea S Jo Public Relations Review 37 (2), 178-180, 2011 | 16 | 2011 |
| In search of a causal model of the organization–public relationship in public relations S Jo Social Behavior and Personality: an international journal 46 (11), 1761-1770, 2018 | 13 | 2018 |
| Advertising as payment: Information transactions in the South Korean newspaper market S Jo Public Relations Review 37 (4), 399-404, 2011 | 13 | 2011 |
| Propaganda or public relations campaign? International communication on the war against Iraq S Jo, SW Shim, J Jung Public relations review 34 (1), 63-65, 2008 | 13 | 2008 |
| Third-person effects of Internet stock recommendations J Jung, S Jo Social Behavior and Personality: an international journal 41 (9), 1435-1444, 2013 | 12 | 2013 |
| A comparative analysis of the perception of public relations in Chinese and South Korean newspapers JW Yoo, S Jo Public Relations Review 40 (3), 503-505, 2014 | 9 | 2014 |
| Models of public relations in South Korea: The difference between HongBo and public relations S Jo Public Relations Division at the annual conference of the International …, 2001 | 9 | 2001 |
| How does the corporate sector perceive non-profit organizations? Evidence from South Korea S Jo, JW Yoo Journal of Communication Management 19 (4), 324-334, 2015 | 6 | 2015 |
